3 Simple Steps to Killing Your Cold Calling Fear Forever!

By: Adam Price Click author's name for more of his/her articles

If you've been trained in the same way as many salespeople, you'll feel a massive resistance and fear towards cold calling and prospecting. But you don't have to struggle with this silent fear, there is a way to overcome this very common, yet not so publicized infliction that salespeople have.

However it doesn't have to pan out this way. Your fears can be overcome when you keep in mind these 3 basic concepts to cold calling the new way.

1. Rejection doesn't have to be a part of cold calling

Cold calling the old way means you're probably preparing for the call by "thinking positive" and hoping for a sale. But the problem with this is that your mindset almost guarantees disappointment when a sale doesn't happen. And then you go on dialing in a hope that your next call will be "closer to a sale".

But let's stop for a moment and think about what would happen if you shift your focus away from "getting the sale" into seeing whether you can help someone solve a problem. So instead of pushing for the sale - you're investigating if there's a fit for what you have and if you can help them or not. And if not, you're comfortable with the outcome.

Once you move your mindset away from pushing for the sale, you can relax and be yourself. You now will be able to see your cold calls from a place of genuinely helping others. And if it turns out your product isn't a "match," for the other person, you can leave the conversation feeling fine.

When you shift into this new mindset, you'll no longer feel deflated and disappointed when a sale doesn't unfold. The fear of rejection vanishes. You're more at ease. Others will feel this, and a lot of your cold calls will turn into pleasant and productive interaction.

2. You can make cold calls without feeling intrusive

In the old cold calling approach, you dial a number, introduce yourself, and hope someone will be interested in what you have to offer. It feels somewhat intrusive to both of you, and that's one of the reasons you have a knot in your stomach when you call

Well, there's a better way to start your conversation. Instead of talking about yourself, your company, and your product, you can focus on the other person. It'll feel much less awkward.

So you might say something like, "I'm just calling to see if you're grappling with loss of revenue due to unpaid invoices."

This kind of introduction revolves around the other person and their world. It'll feel much less intrusive, and they'll be more likely to explore possibilities with you.

3. You can be natural when cold calling

Many people find themselves putting on an artificial persona when they make cold calls. Maybe they're reading from a script, or they're trying to carry the other person along with high enthusiasm - or both.

Well, artificial enthusiasm actually backfires on you.You see, it includes the unspoken presumption that your product or service is a great fit for the other person. But you've never spoken with them before, much less had a full conversation with them. There's no way you can know about them or their requirements.

So it's really much better to simply be natural and unassuming. You'll come across as a real person who's really interested in them and their needs. And others will respond much more positively to your calls.

Everyone wants to feel fulfilled and good about what their doing. Following the new mindset in these three important ways will help banish the fear of cold calling and allow you to feel comfortable and relaxed in your work.

Article Source: ABC Article Directory

About The Author: Adam Price is a professional online business networker, sales trainer and author around effective referral networking & internet marketing. Learn how tap into the powerful online world of networking, sales and trust building by visiting: www.Law-Of-Attraction-And-Success.com/SalesSuccess.html