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7 Smart Ways Of Using Twitter For Strategic Internet Marketing

By: Gitanjali Verma Click author's name for more of his/her articles

Twitter is the latest buzz as far as Internet marketing services are concerned. Twitter is a platform where right from individuals, big business houses to small startups tweet about what’s going on in their life or industry. Tweeting around does not have any limits, it can be about just anything under the sky.

On this unique platform of Twitter, you can communicate conveniently with the help of small, quick spurts of content. And Twitter makes the whole process simple. Twitter just asks you one question, "What are you doing?” Your answers must be under 140 characters in length and can be sent through mobile texting, instant message or the web. In fact, it is this simplicity which has helped a lot in the success of Twitter.

But can Twitter be used for online marketing for your company or clients? Will Twitter help you in building your brand?

Twitter offers unique opportunities for Internet marketing as compared to traditional marketing and social media marketing campaigns. Twitter is used by companies and savvy Internet marketers in innovative ways to make people become aware of their products and services. There are several companies using it as part of their social media marketing efforts such as:

Amazon
Dell
ESPN
Intel Software
CNN
Delta Airlines
New York Times
BBC

Now lets see how you can use Twitter for strategic internet marketing:

1.Establishing relationships with new clients and maintaining with the old ones. Suppose you are a web design outsourcing firm and want to get new business. What you need to do is promote yourself professionally here by providing links to your previous work. Those looking to outsource web design services would contact your firm if they find your work attractive.
2.Twitter can be used for promoting new events and seminars organized by a company. And it can also be used for providing latest insights and views on any real time events.
3.Twitter can also be used for promoting special offers or discounts offered by your company. Say for instance, as a web design outsourcing firm you are offering special rates on flash web sites, talking about it on twitter will help you draw an interested audience who will check out your web site or service offerings for more information.
4.For sharing your marketing experiences with your targeted audiences or clients, Twitter can be an effective platform.
5.Also for building conversation and web site traffic generation, Twitter is proving to be as effective as other medium, if not more.
6.With Twitter, you can reach the otherwise inaccessible people, i.e. those who don’t have the time to pick up their phones or read their own mails. But as Twitter is instant and less time consuming, it shows its ultimate usefulness.
7.Twitter can be used as the single source of news information as it provides a more direct lens into real time happenings. News travel faster on Twitter and here there is no boundary as far as location is concerned.

To summarize, Twitter has changed the way people use the web to connect with others. Today, apart from being a microblogging tool, Twitter has established itself as a news announcement tool, a networking tool, and of late, an Internet marketing services tool as well.

Want to experiment the benefits of Twittering? Sign up for an account at twitter.com and make sure to post something interesting and exciting on a daily basis.

Article Source: ABC Article Directory

About The Author: Gitanjali Verma is a senior web content writer with Wisitech, a outsource web development india based in New Delhi, India. She specialises in developing research-based and promotional content for web sites to aid their web designing in india campaigns.