A Market View Of The Impact Oforganic Food in Singapore

As compared to traditional foods, organic food was unheared of just a few years ago. It has been known to be indifferent from the traditional foods. The onslaught of major epidemics took the world by storm. These included Sars and the avian flu. Since these epidemics struck, people are beginning to source for alternative health food to improve and supplement their diets with the belief that they can boost their immunity system.

Hence, organic food is now making inroads rapidly in Singapore and has even extended its reach to heartland areas. It used to be only large super markets have an organic food corner but nowadays, even the small supermarkets in the suburbs stock a wide range of both locally grown Singapore organic food and imported organic foodstuffs too.

Although the prices of organic food has not come down much throughout the years compared to some of the other more common food supplies, it still does not deter most people from trying an organic product or two. These people, although they make up a small group in compared to the general population, they are very loyal to the organic brands that they consume. In fact, the total revenue from these group of people can support the 50 organic food stores in Singapore. An approximate spending figure on the organic food market in Singapore is around $6 million to $10 million dollars annually.

The market of organic food in Singapore are both accepted widely by both the young and the old in Singapore. A survey found out that the younger crowd consisting of professionals, managers, entrepreneurs and young business people consume organic food regularly. They usually buy large quantities of oat and organic brown rice to supplement their typical asian diet of rice. Some of the organic food stores in Singapore are finding it hard to keep their organic food in stock even, because the demand for such organic food is high. Many of these people perceived receiving health benefits and an improved immune system from drinking organic fruit juice and eating organic foodstuffs.

Traditionally, organic food in Singapore are imported from Australia, New Zealand and the United States, with the U.S being the major exporter and bringing in the bulk of organic food into Singapore. However, due to the increasing demand for a wider range of organic products, neighbouring countries like Thailand and Malaysia have commited themselves to be future sources of organic products which are coming in to Singapore.

With the recent government master plan of attracting more foreign talents into Singapore, more and more foreign talents are forming a sizeable expatriate community here. These large expatriate communities made up mostly of Western and Japanese professionals and their families also purchase organic products on a regular basis.

One of the countries fast becoming an important market for organic food is Singapore. But, generally, the market for organic food in Singapore is still on the upward trend and is set to increase dramatically in the years ahead.