ACN Phone Is A Current Product But Marketing Style From The Stone Ages

By: Scott Marvin Click author's name for more of his/her articles

ACN started in 1993 and has developed into the planet's biggest direct sales telecom company. Their product line ranges from video phone and wireless service long distance and home security. Their best known product is the ACN video phone that allows users to connect via video and voice communication.

ACN has climbed aboard on the MLM bandwagon. They depend on the network marketing style to move their products. Basically their approach is to move their products through a network of independent representatives who make sales by sharing the business and products with people they know also known as their "Warm List" of friends and family.

This way of marketing has thrust ACN to the front of the line in their industry. Network marketing has been a lucrative way to sell products since 1949 and has become the marketing arm for a very diverse range of products. Currently it seems that anything and everything is being moved through network marketing.

ACN is growing really well but I have a beef with them. With the resources ACN has in way of technology you would imagine they would come up with marketing training for their reps that was more current and tuned to reach the masses.

First I must inform you that I am a full time network marketer and my key focus is on marketing online to grow and expand my business. As I stated above, ACN utilizes the multi-level marketing style but teaches their downline out dated selling strategies. What many folks don't understand is the old style of of chasing your friends and family and writing a warm list is already a thing of the past and has already become an out dated way in building a huge team of reps. This is why 97% of the people who join MLM fail to make any real money.

I'll paint picture for you. Think for a moment about a business. How about a pizza shop? If you owned a pizza shop and you told all of your friends and family about it then I'm sure your friends and family would stop by once every few weeks to buy a pizza. That might sound great but what about the days when your friends and family don't want pizza? If they don't come in these days then there won't be many sales. The point I'm trying to make is you need more than friends to build a business. What you actually need is a constant stream of customers flowing through your doors every single day..

This concept also works with multi-level marketing. The trainig you get with ACN is to make a list of all the people you know and drag them to a business presentation where they will be sold on the product and the business plan. This could work for a short time but you will soon run out of people to talk with. Your business begins to die due to lack of prospects. Very few people have a large enough network of contacts to keep them in business for any length of time. The only way to continue the growth in your business is to do marketing and attract new prospects every single day.

One of the most lucrative ways to market a business is to advertise online. All businesses are using the power of the internet to reach potential customers. The odd and amazing thing about ACN is they discourage their reps from using the internet to grow their business. I know this first hand because I have conversed with many ACN reps who told me that their upline told them that using the internet to find leads was a waste of time. I have proven them to be incorrect. Reps on my team are generating a huge supply of online leads every day to the point that they have more than they can talk with.

Why wouldn't a company like ACN with all their technology want to apply a modern strategy to their marketing approach? Instead they teach a backward, outdated style from the stone ages and ignore the fact that most of their reps are making very little money. So I raise the question, "Why won't ACN show their distributors how to market so they can grow their business and earn a healthy income?" I suppose that the leaders at ACN don't understand how to use the net and are afraid of it.

I can't blame ACN because this problem spans the entire MLM industry. I have yet to meet a a company that teaches actual marketing. If you think chasing your friends and family is marketing then you are dead wrong. If you have a sound marketing program you won't have to worry about leads because the incoming calls will light up your phone. This style of building your business is not mentioned in the MLM world. It's time for the industry to get caught up with current times.

I educate people how to market their opportunity online and have decided that this is the best strategy to generate steady leads and grow a huge organization over time.. Visit the links below for more information on my marketing techniques and how you can use the power of the internet and literally grow your opportunity on auto-pilot. This will work for ACN or any other network marketing business you elect to build.

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About The Author: Get the full details on ACN Phone Marketing. Scott Marvin is a professional online marketer. You can find out more information on his free marketing resources at MLM Extreme Growth. $1995 worth of free marketing tools.