An Introduction to Magento Commerce

By: Michael Hein Click author's name for more of his/her articles

Introduction

Magento commerce is an award-winning, open source, community and corporate driven ecommerce software product developed by Verian. In a ocean of ecommerce systems, it stands above the legacy applications like oscommerce or zen. It is a solution which is flexible enough to adapt to their desires.

Magento commerce certainly is scalable enough to mature with customers, and effective enough to deliver them out of mediocre infrastructures. I've worked with magento since it's birth and enjoy the freedom and flexibility it provides.

With apps like the google sitemaps, the ability to benefit from full control of site links through url rewrites and other search engine optimisation features, you can be sure that magento commerce is a web application that is exceptionally well suited for seo optimization.

When comparring it to other freely downloadable e-commerce computer programs such as oscommerce and zencart, it is nowhere near as complicated and doesn't require the shop owner to have prior programming experience.

About the payment gateways

More than 50 payment gateways are usable for operation. I have heard that many shop proprietors miss sales because they could not offer a speciffic payment solution for their patrons, or they have to change payment web applications because their e-commerce computer programs was not compatible with their existing provider.

With magento commerce you can afford to confidently go forward knowing that whatever payment web applications you have, magento most likely has this gateway preconfigured. You can manage more than one stores from a singular administration panel and product catalog.

Community Support

Magento commerce has a enthusiastic group. I know that data feeds can be a total pain in the back and magento has a cool feature which facilitates trouble-free mapping of product data feeds.

In less than 5 minutes a merchant can install the extension, create a product data feed, and start submitting their feeds to other ecommerce systems. The merchant's feed file can then be sent out comparison shopping scripts.

A new ebook seeks to make managing this solid ecommerce web application easier to tackle. With cutting edge, on board features like:

- Customer and sales management
- Dynamic shipping options
- Sales tax rules
- Product image zooming and panning
- Wish lists
- Product reviews
- Price and inventory alerts and a lot more more.

The manual has already pulled in in excess of 750,000 readers, it has received an admirable reputation, has answered a call at least some criticisms that the web application can be very hard to implement or understand. To give reassurance to these wannabe-magento people who find using the platform web application.

Inexpensive Web Hosting for Magento

beginning your journey with magento can be extremely cheap with an array of cheap web hosting accounts available if you search on google, you can be sure that you'll locate a magento web hosting specialist who can help you with your requirements.

To end this introduction I wish to emphazise the importance of carefully choosing your ecommerce computer program. Once you have a software in place, it's not so straight forward to move to a better web application should problems arise. Magento for me is the number one choice of ecommerce web application.

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About The Author: This article was written and researched by Michael Hein, publisher of web hosting magazine. We offer inexpensive UK web hosting for small businesses and people who need extra support with their online presence. UK Web Hosting