Sometimes to win the advertising game, you have to make your own rules. While your unimaginative rivals are scampering to get their calendars ready for January, you can leave them to compete among themselves. Who says calendar printing should be for January only?
Calendars are great marketing material. It is both functional and decorative, leaving you plenty of room to showcase your products without being purely aesthetic. It stays with your clients 365 days, 24/7 and offers great use and visibility at the same time. It can be consulted for day-to-day important activities, meetings to keep and decisions to make.
Other Calendar Options Tailor-Fit to Your Clients Routine:
The primary function of calendars is to help people organize their events and activities. Because different people follow different timelines and cycles, you can have calendars that are responsive to these needs. It will set you apart from competition and will win the appreciation of your customers.
1. Fiscal Calendar Year:
If your clientele are mostly businesses themselves a fiscal calendar is a great calendar to give away. Because Christmas season is a busy time for businesses to settle their financial obligations (i.e. tax remittances, etc) the start of the year is moved to a more relaxed time. Although the start of the fiscal year may differ from company to company, it generally begins on July 1, and ends on June 30.
When you design a fiscal calendar you can include important details. Deadlines for tax payments and their corresponding grace period extensions will remind businessmen to work on their papers ahead of time. Also you can include the routine civic holidays issued by the government. This way you can adjust your workload to still meet deadlines.
2. Academic Year:
If your business deals with or caters to the academic community, then you might consider printing academic calendars as your promo item.
The academe often has its own set of activities and its own yearly cycle which students, their parents, and those who work at the academe follows. Although each school follows a different schedule you can use months in general instead of being specific with the date. School starts on September and ends in June. It also follows holidays set by the government.
3. Other Calendars:
There are other calendar options depending on your demographic. Lunar calendars may be more popular than you might think. The Chinese wait for the full moon to declare their New Year celebration. There are still a lot of people who consult the movement of the stars to determine their luck as well.
And as you might notice, there are also calendars that readily give out information of the phases of the new moon and even the rise and fall of ides.
Different religions also follow different calendars. Although they subscribe to the Roman calendar, it is worthwhile to note that major world religions such as Islam, Catholicism, Judaism, and others have their own set of holidays and festivities that you can include in your calendar.
Calendar printing may seem like the most standard marketing material. If you want to leave your competition to the dust, you should be able to point out to the clients that you have unique insight of their needs.
