Does Traditional Media Still Matter? Why Radio Matters! Part 2

By: Annie Jennings Click author's name for more of his/her articles

As social media roars forward, many people may wonder about the role of traditional media in their publicity, promotion, branding and marketing strategy. Radio is a strong traditional media venue and below are the benefits to the book author, expert, speaker or company on getting booked on radio and appearing as a guest.

WHY RADIO?

Expansion of Your Message:

On radio interviews you have more opportunity to showcase your knowledge, wisdom and experience on various issues because you have enough time for discussion. Radio interviews vary in length and these lengths are set according to the profile of the station however, interviews usually are about ten minutes - fifteen minutes long but can go up to thirty minutes or even one hour, again depending on the profile of the show. Keep in mind that ten - fifteen minutes is plenty of time to answer about eight to ten questions and build a relationship with the listener as well as showcase your expertise.

Reach Target Markets Quickly

Radio offers immediate access to your audience. For those who like instant gratification, radio is for you. Radio is usually live without a long lead time with regard to booking the show. Radio can jumpstart your media outreach in that you can get going FAST. Radio works well for authors, experts, publishers and anyone who has a message to share, wants to create buzz, introduce a new concept or share a qualified opinion and of course, build up a strong media bio for yourself or your firm.

Create a Relationship with Listeners & Showcase Your Knowledge

Up close and personal is the name of the game in radio, it's you and the listener. Even though there may be thousands of listeners, it still feels more like "one on one". This helps you engage the listener and bond with them. Your audience can get to know who you are as a personality and as an expert or author. Engaging in a conversation that is meaningful, gives you the change to build trust and a relationship is born.

Excellent Training Ground

Radio interviews take place over the phone so there is no make up, hair or travel involved making radio a lot easier and affordable to do than traveling to a certain city or to a studio for a TV segment. Additionally, you get to try out your commentary to see how it works for you in the fast-paced, content rich style of radio. Plus you learn the skill set of answering questions live and presenting your commentary in a short yet comprehensive way that helps prepare you for other media such as your local, regional and national TV.

Another good point to note is that you get the chance to experience different style hosts who approach the same topic in their own way. This experience will make you a better commentator. You can also try out various answers to the same questions in either a short nutshell format or a longer answer if the show is allowing you more time.

Radio is also less pressure than TV because you can have your notes, your segway statements and your promotional commentary right in front of you whereas in TV you are "live and on the air"! The experience you get on radio will pay off when you are "live and on the air" on TV.

Able to Promote Your Interests: Radio allows you to initiate a circle back strategy that is, you can promote yourself, your website and your book or interests after you have packed your interview with content and provided a top notch experience for the host and listener. Remember, radio is not about promotion, it's about sharing your insight and views with the host and listener however, radio initiates action. Listeners can buy your book, go to your website or contact you. If you have done a great job for the host, that is, delivered a blockbuster, edge of your seat interview, the host will reward you by promoting you or offering you the opportunity to promote yourself.

Article Source: ABC Article Directory

About The Author: Annie Jennings of the National PR firm, Annie Jennings PR (908.281.6201 www.anniejenningspr.com) promotes authors & experts to prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools strategies used in PR today. Free CD "Real Story - How Client Tripled His Speaking Fees Using Traditional Media" at www.anniejenningspr.com/experts.htm