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Google is making billions of dollars thanks to a magic word: "keywords". Keywords is the concept at the base of search engines, and of big part of the internet and the global online business. Everyday millions of persons using the internet connect to a search engine in order to search any possible topic, and to get specific results they enter keywords and key phrases about. The search engine sites are built to give lists of web sites related to these keywords, but nowadays they also include sponsored results of paying advertisers, also keywords related, and selling these advertising results is their main revenue. You must consider that all those searches and the related keywords are recorded, and ordered in giant databases. Google is the biggest search engine, and has the biggest of those databases, and it provides free access to all those data to its advertisers, and also to generic users. All these dates can be accessed through different keyword tools, some extremely sophisticated, let's see some of them. The first one, and perhaps the most known is the Google AdWords External Keyword Tool, that you can reach following this link: https://adwords.google.com/select/KeywordToolExternal This tool is very useful, and powerful. It returns a list that includes the most searched keywords starting from a single keyword, or that are associated to a specific web site. It depends on the preferences you set on that link. Important to consider is that you can decide also to have the results for a specific language or a specific country. Can you understand how powerful can it be to make keyword research for your online business? And it not only returns the number of searches associated to the keywords, but also many other data. Another very useful free keyword tool of Google is the Google Trends keyword tool. I suggest these two links for this tool: Hot trends: http://www.google.com/trends/hottrends and the main page of Google trends: http://www.google.com/trends This tool provides by default lists of the hot topics and searches, but if you enter a keyword in the search box you get many useful results about the volume of searches for the keywords along years, and also geographic data. Google Trends is very cool. The tool can be useful if you have a web site and you want to know how popular are the searches about the keywords related to your site, but also if you want to start a new online business and you want to know what are the hot topics you can profit from. But that's not all, you can also use Google Insight For Search. I can access it through my Google account, so it may require that you have a Google account too, which you already have if you use Gmail, anyway it is free to join. Here is the link to the Google Insight For Search tool: http://www.google.com/insights/search/ There are many options available on the page, and you can use them to complete extremely sophisticated keywords researches. I will add a last keywords tool I discovered recently. It is Google Ad Planner, renamed on february 25 2010 DoubleClick Ad Planner by Google, it also may require that you have a free Google account. Here is the link: https://www.google.com/adplanner What does this tool do? It returns incredible data about the audience of web sites, telling you even gender, age, level of education and of income of the visitors. I think these keyword research tools can definitely be helpful for your online business. You can check the site in my author's resource box to find other useful resources about Google and keyword research.
Article Source: ABC Article Directory
About The Author: Gian L. Ruggeri rusn a site dedicated to Make Money With Google. You will find useful info and resources related to AdSense, AdWords, SEO and Keywords. EarnWithGoogle.com
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