Hey Gabe, are status updates really an important way to engage your company's followers on LinkedIn? What does it really matter?
For most LinkedIn users, their personal profiles are the most important thing for them from a branding and networking point of view. There are plenty of statistics to show that when a CEO is active on social media sites, people are more likely to trust them and their brand. People usually argue that their profile is where they make a case for their expertise and talents.
Having a LinkedIn profile is the equivalent of posting an interactive resume online. While this is mostly true, it remains to be said that a profile is just a start in a long list of things you should be using to get the most out of your LinkedIn experience. After all, just filling out a profile and doing nothing with it won't help you at all.
If you are serious about making the most out of LinkedIn, your status updates are the way to go. There are several reasons why you should never rely on your profile alone to get you the needed exposure. For one, you need your connections to understand your importance and what you have to offer them. This can't be done by a static profile page, but rather through dynamic status updates. Regularly updating your status will have the following effects on your readers:
• More time spent thinking of you and your updates
• More searches for your name and increased interest in your profile
• They will see you as someone of value, with something to offer.
When you regularly post status updates, your connections will no longer feel pressured into going the extra mile to learn more about you. This is the face-to-face equivalent of being tired when meeting someone and finding out that they have so interesting things to say that the conversation goes effortlessly.
Status updates are automatically fed into your contacts' news feed whenever they log on to LinkedIn. So there is really no escaping you from their end. They need to think of you even if they skim over your updates the first few times. Even if this happens, don't be discouraged. Marketing statistics show that a person has to be exposed to something new on average at least six times before they become receptive to it.
Since status updates are shorter than personal profiles, it is easier for your contacts to read all of the information. Now put yourself in their shoes; would you be willing to check out all of your contact profiles if you have about 200 of them? That of course would be tedious and time consuming. However, you would be more comfortable getting to know them gradually through their status updates. Their useful contributions may even prompt you to check out their profile. If it is easier for you to handle your contacts' status updates, think of how easy it would be for your contacts if you did the same for them.
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Gabe is a best selling author and a true professional when it comes to Creating a Website. Get his latest kindle book on Gaining Web Traffic by visiting www.topwebspecialists.com/linkedin_marketing or you can search for "askGabe" on amazon.com
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