Internet Video is Maturing Despite the Recession

By: Brandon A. Berum Click author's name for more of his/her articles

There can be no time that is better to become an entrepreneur in online medium, according to Tim Draper of VC firm Draper Fisher Jurvetson. Online advertising video content evolves continuously and gain from the better dynamic and interaction between fans, content producers, publishers, and marketers from different backgrounds.

If the types of advertising videos viewed at the time of the Best of Broadband Awards are something to go by, marketers and their technology partners are becoming more clever at figuring out what causes Internet ads work out. An example would be Electronic Arts "Tiger Woods" 09 Walk on Water. It started off at the time YouTube user levinator25 posted on the site what could be a problem in EA's 08 Tiger Woods commercial which showed the champion golfer walking on water. EA took advantage of this and presented an advertisement that illustrated Woods actually walking on water to confirm that the alleged glitch wasn't one at all, only real ability. EA even followed YouTube protocol by uploading the commercial as a reply to levinator25's video.

One more celebrated advertising video is from Nike. It demonstrates basketball star Kobe Bryant flying on top of an Aston Martin. This certainly doesn't appear like your normal Nike commercial and is disguised as a piece of admirer video Kobe just happens to be in. Although the board presenters at the conference maintained this was a real viral video with no involvement by Nike and its ad agency, this was not the case. It was shot by Nike in less than 30 minutes and for a fee far less than the ordinary ad budget.

Nintendo also struck one out of the ballpark with its Wario Land ad, produced by Goodby, Silverstein and Partners. In the commercial Mario plays the game, with action so powerful that the YouTube page starts falling separately leaving nothing on the webpage but the video player by the time it ends. Approximately 4.5 million viewers and fans have watched the advertisement and is a testament to how excellent content conceptualized by advertisers and publishers can create all the distinction in the world of online advertising video.

This vibrant and increased interaction between producers, distributors, advertisers and fans remains to step up and it would be safe to assume that we will be seeing even better fare next year in spite of the economic slump.

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About The Author: Brandon Berum is a writer for Better Internet Video Marketing (www.betterinternetvideomarketing.com/), a website that provides you the perfect tools to use for better productions with your online video marketing.