Home | Internet Marketing | Site Promotion | Building Traffic

Keyword Density

By: treffle tourville Click author's name for more of his/her articles

Keyword density is an gauge of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just adequate sufficient to appear at important places.
If you replicate your keywords with every other word on every line, then your site will probably be discarded as an artificial location or spam site.
Keyword density is always expressed as a percentage of the total word subject on a given web page.
Assume you have 100 words on your webpage (not including HMTL code used for writing the web page), and you apply a certain keyword for five times in the content. The keyword density on that page is got by basically dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, boost the above by 100, that is 0.05 x 100 = 5%
The widely held standard for a keyword density is between 3% and 5%, to get acknowledged by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a array of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to observe the density:
Copy and paste the subject from an specific web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will supply a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Some other Keyword Do research Tools
One need to choose those keywords that are regularly searched for and which is in high mandate, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword explore tools that can help you find them.
Apart from the Wordtracker which was already discussed in an other article, we have some more equally important investigate tools like the Overture, Google AdWords Keyword and Guidebeam.
Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to make utilize of than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word through the last month.
Even Google Keyword Tool generates likely keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,
Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to contain those pages that are linked to or from the original URL page.
More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how related that phrase is.
These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web location.