Keyword Selection and You

By: Josh Feltman Click author's name for more of his/her articles

Wouldn't you love to be able to drive hundreds of leads to your website each and every week? Would there be a significant change to your business if 50 to 100 people visited each day? One of the many secrets used by very few people is keyword selection. We all know that keywords are what the search engines pick up to rank websites that people search, but did you know that there are tools available to help you maximise your ability to get rankings on the first page?

The ability to pick the highly coveted keywords is a closely guarded secret that many people won't share. Would you want to give away your ability to consistently obliterate your opponents on the internet? Probably not, but what I will share with you is the ability to find your own money making Searching for the niche keywords will set you apart with your ability to destroy your competition.

Well let's get down to it. Choices need to be made before you commit to anything. When you pick a keyword, I am willing to bet that you do absolutely no research, but you go with your gut feeling about what is the right subject. Am I right? Let's start with this example, you try keyword A, and that is a hot word alright, it is searched 200 times each hour alone but the problem lies in the amount of results found by the search engine. 550,000 results show the competition is tough. What do you think your odds of making the first page of results for that search are? Slim to none. Second example Keyword B, searched 12 times an hour, and 12,000 websites fighting for that ranking. Do You think that that would be too small to be profitable? Well, not so fast again, what would 25 hits a day do to your website? Ahh, we have found paydirt. This is your gold mine! Just 12.5% of the traffic searching that Keyword could change your life, couldn't it? Well, you say how do we acquire the ability to choose between keyword A and B? You have found the difference between you and the competition, you start researching your keywords. There are a lot of methods for accomplishing this, and I will share a couple that I use.
The free method

https://adwords.google.com/select/KeywordToolExternal

This is the free google tool to help you research keywords. It will show you the number of results based on the keyword you chose and it will also show you some suggestions with their results.

The next method is Word Tracker. There are two options to this tool, the free method will show you the top 100 searches for your keyword and their individual results. the next and most powerful is the paid version. You search your keywords, then you can select the related keywords and input them into Google or Bing to see your competitors. This is the best chance you have to make money on the search engines.

There are many different ways to research your keywords. The amount of time and money is up to you. How do you value your time and money? For further information on this topic (and many other ways to grow your business) check my blog or website below.