Local Offline Businesses Will Pay You for This Online Marketing Advice

By: Kim Brockman Click author's name for more of his/her articles

A popular piece advice for online marketers to day: Start offline! You've got your feet wet in Internet marketing; now profit by putting that knowledge to use for companies in your town who still don't make use of this necessary marketing venue. With the things you've already learned plus the following valuable tips you'll soon be pulling in some extra cash by providing a service helping these offline businesses market more effectively. These businesses will thank you for their added profits!
Turn Their Offline Advertising into Online Marketing
The use of print coupons is a popular and successful offline marketing technique. The downside is the cost of printing the coupons, most of which won't be clipped or used. As a professional online marketer you can improve on the coupon concept delete its hardcopy costs, and display it to many more potential buyers than ever saw the old-style print coupons. Simply include the URL of an online coupon in your other offline or online advertising. That way the customer can always find the current coupons, and the business doesn't incur the often substantial cost of printing the coupons.
Another offline favorite is yellow pages advertising. A couple of decades ago these books resided in every home. Whenever you didn't know where to find something you needed, you went to the yellow pages. Today, that's just not enough. People don't use them nearly as much as they go to the Internet and search. So your local offline businesses need to add online telephone book sites to their more traditional yellow pages advertising.
Podcasts/Webinars
Providing free information as podcasts or videos is a great way to gain favor with customers. This is a cheap way to provide information about the business or it services to a targeted audience. For example, a landscaper could highlight his best work with before and after videos. These businesses could make this information available for free from their website, encouraging viewers to use their place of business when they're looking to buy.
Try making a series that can be used in a similar manner, enabling an online mailing list to be created. Keeping these communications interesting and informative will keep your list happy and buying.
And although we've been talking about ideas for your offline business clients, don't forget to put some of these ideas to work for yourself. Create your own podcast on the basics of online advertising for offline business owners! You could even hold live classes with demonstrations giving out resource lists and links for your class. Then take the next step by starting a business performing these online marketing chores for local offline businesses. You'll find some that won't have the time or inclination to learn and would rather pay you to do it.
Business Blogs
A good way for an offline business to reach more customers is by blogging. Here is where their talents can reach a worldwide market. Your offline customers are already experts at something - you just need to help them think like a web surfer. They needn't be expert writers, they just need to have a thorough knowledge of their subject matter and be able to write with enthusiasm.
The blog's purpose should be to build a good list of interested followers. Friendly interaction and commenting should be encouraged. A newsletter or other membership should be available for sign up in the blog. Promot a free giveaway to encourage sign up. This list can then be used for future email special mailings, preferably containing great deals.

Remember that your offline business customer isn't accustomed to the ways of Internet marketing! They've come this far without it. As you introduce new concepts to your clients, don't eliminate the old. Find the right mix of new and old and your client's business will find new customers while not losing any old regulars.

Article Source: ABC Article Directory

About The Author: Get on the road to your own business -- check out the free Easy Offline Cash report. You have rights to distribute this article in any form but you must include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.