NRI’s Company “BlueLithium” Sold for $300 Million to Yahoo!

By: Bob Smith Click author's name for more of his/her articles

Gurbaksh Chahal, more commonly known as "G", is one of the youngest and most successful entrepreneurs of recent times. He has created companies worth over $340 million by the age of 25. If living a successful and satisfying life is the American Dream, then Gurbaksh Chahal is the embodiment of that dream.
In December 1998, he dropped out of Accel Middle College to start his first venture ClickAgents. ClickAgents was one of the first performance-based advertising networks in the industry. Two years later, on November 1st 2000, ValueClick announced it had agreed to buy ClickAgents in a $40 million all-stock merger. Chahal had a three year non-compete agreement with ValueClick. He was 18 years old at the time.

Gurbaksh Chahal’s second start up was “BlueLithium”. The company's office was set up in San Jose, CA, and got investment from Walden Venture Capital and 3i. The company had 120 employees and its network focused on data, optimization, analytics and a pioneer of behavioral targeting. Gurbaksh Chahal had been recognized as an innovator in the online advertising space by Business 2.0, as well as a sought-after speaker, featured at conferences including Red Herring, JP Morgan and Bear Stearns.

Under Gurbaksh Chahal’s leadership, BlueLithium was named one of the top 100 private companies in America three years in a row by AlwaysOn. BlueLithium was serving 100 million+ unique users and reached more than 60% of US internet users and made $100M+ in revenue in 2006. On September 4th 2007, Yahoo! announced that it has agreed to buy BlueLithium for $300 million in cash.

The acquisition of BlueLithium enables Yahoo! to accelerate its advertising, product and engineering roadmaps, and gives the company increased capabilities to sell and measure performance-based campaigns both on and off the Yahoo! network. BlueLithium and Yahoo! share a common goal of providing both advertisers and publishers with high quality inventory and the essential targeting and analytical tools that are necessary to reach the right consumers at the right times.

The BlueLithium acquisition is about boosting Yahoo's behavioral-targeting capabilities for display advertising across its network and third-party sites. The addition of BlueLithium is the logical next step in creating the largest and most effective online ad network globally. Together Yahoo! and BlueLithium will help drive the next evolution of the online advertising industry.
To know more about Gurbaksh Chahal and his companies, please visit the site http://www.chahal.com

Article Source: ABC Article Directory

About The Author: Gurbaksh Chahal is the founder of several advertising companies. He is the founder of BlueLithium and ClickAgents. BlueLithium was an ad network focused on data, optimization, analytics and a pioneer of behavioral targeting. You can also visit his blog (Gurbaksh Chahal - Founder of BlueLithium and Click Agents ) to learn more about his past, present and future projects.