Newbie Or Master Marketer? Test Yourself And See How Many Internet Marketing Terms You Know (A to D)

A common characteristic of top internet entrepreneurs is that they continually invest in their own education to expand their businesses and refine their marketing skills used in the best online business opportunities.

Do you consider yourself a “newbie” in internet marketing, or are you a “master marketer”. Get in the habit of learning something new for your business each day, and passing it on to your team or organization. Before you know it you will be marketing with the “pros” soon after starting a home based business. Here are some terms from A to D.

Ad Group -- An organized group of keywords within a Campaign. Keywords in the

same Ad Group trigger the same ad text, or creative. It’s best to group your

keywords thematically so you can target ads toward each theme, market, product,

or service.

AdSense -- Google’s contextual ad program for website publishers. Publishers place

text ads provided by Google on their site, and earn a portion of the click through
revenue.

AdWords -- Google’s contextual ad program for advertisers. Advertisers receive

preferred placement (as Sponsored Links) for given keywords, based on a pay-per click

revenue model.

Algorithm - The detailed sequence of actions used by search engines to rank web

pages. The most famous Search Engine Algorithm is Page Rank – Google’s indexing

method that assigns different weights to multiple variables of a website, including:

keyword density, link popularity, website authority, etc.

Article - Writing and submitting optimized articles on the subject of your website

content is an important, effective aspect of Search Engine Marketing.

Actual CPC - The amount you actually pay for each click, considering your click

through rate and the performances of your competitor ads. In this way, you may

get to pay less than you bid.

Average CPC - The average amount actual advertisers are paying for each click-through

from their ad to their website.

Bid - The amount an advertiser is willing to pay for AdWords traffic per click.

Blog (Weblog) - A frequently updated website involving reverse-chronological

“posts” –or, short opinion, news, or gossip updates, with a collaborative interface.

Broad Match - This is the default match option. When you include keyword

phrases in your keyword list, your ads will appear when users search for any word

in these phrases, in any order – and possibly along with other terms.

Campaign - Defines the daily budget, language, geographic scope and the networks

where ads are displayed.

Click - The action of clicking on an advertisement or other graphical or textual

element, which triggers the user to visit an advertisers website.

Competitive Analysis - Assessment of the strengths and weaknesses of a business

as compared to its competitors.

Competitive Intelligence - Competitive intelligence essentially means

understanding and learning what's happening in the world outside your business

so you can be as competitive as possible. It means learning as much as possible--as

soon as possible--about your industry, and your competitor.

Content (Website Content) - Writing specifically for web pages involves

incorporating target keywords that tell the search engines what a specific web

page is about. Effective content achieves two goals. The first one is, it creates

persuasive, informative content for the web site visitor while maintaining an

optimum keyword count for the search engines to index.

Content Network - Context-driven ads displayed on non-Google sites through the

Google AdSense affiliate network.

Contextual Advertising - Displaying ads that match the nearby text on a web page.

For example, if a user is viewing a website about downloading music, the ads

displayed might be for a music program like ITunes or Limewire.

Conversion - A website visitor completing a desired action. Types of conversions

include signing up for a newsletter, buying a product or service, registering to

receive more information, joining an email list, and other transactions.

Conversion Rate - A measure of the number of visitors who follow a call to action

on a website. Calls to action include: purchasing goods or services, subscribing to a

newsletter or email list, contacting the website provider, entering personal

information, etc.

Cost-Per-Click (CPC) - The estimated amount you will pay, calculated by the

search engine, for each click-through from an ad to your website.

Dynamic Keyword Insertion - This allows you to dynamically put the keyword the

searcher used in the engine in the title of your ad with these brackets

"{keyword}".(1) {KeyWord:Daytona Beach} = All words with initial caps (2)

{Keyword:Daytona beach} = First word capitalized (3) {keyword:daytona beach} = All

words in lower case.

Domain Name - A unique name used in URLs to identify a particular Website. Ex:

www.namesatwork.com. Most search engines look for the keywords in the domain

name, folder name and page name.

So how did you do? Print this article out and put it in a binder for quick reference. Or pass it along to your organization or team members.

Now that you have familiarized yourself with some new terms, get with your coach or mentor and find out how you can use them to improve your marketing skills and make more money online using the best online business opportunities when starting a home based business.

Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business

You Can Do this, Without Question.

The Best Really Is Yet To Come!

Glen Jacobs

Business Development Partner and Coach

Managing Member / Live Life Well, LLC