On Page and Off Page Search Engine Optimization! These are two sides of the search engine optimization technique. Without these two optimization techniques, an online business cannot get proper recognition in search engines. Also if you want your site to be displayed at the top of the search engine results page, then you should definitely start implementing these techniques.
On-page SEO – Optimizing every webpage of your site with SEO techniques is called on-page SEO.
Design – Even though appearance of your site will have some impact in audience, it is not everything. First, your site should give room for navigation. Your webpage should open quickly, as visitors may not show interest in sites that takes more time to open. Restrict/limit banner advertisements in your site, as it slows down the speed of your site. Do not use flashy colors as search engine spiders brand these sites as spammy.
Content – The content is the main part of the onpage SEO. The content should carry information on your business. You can add keyword in your content few times, but it should look organic. Try to provide unique, creative and valuable content to make the audience stay in your site for few minutes.
Keyword – Use the keyword that you have found out after a thorough research. The keyword thus found out should be used in meta tags, header tags, domain name etc.
Off-page SEO – Offpage SEO should be given equal importance that you give to on-page SEO. Of course offpage SEO is more important than onpage SEO. Through Off page SEO you can create more quality traffic to your site. This helps in easy promotion of your product or service.
Creating links through other sites to your site is called off-page SEO. The links can be created through article writing. This is one of the most powerful and accepted method to create backlinks. There are many article submission directories like ezine, articlebase etc. through which you can create quality backlinks.
Posting contents in blogs is also used by entrepreneurs to build quality links to their site. You can also comment on blogs and leave your domain link after every comment. Frequently visit blogs and post comments to create quality backlinks.
Forum sites will fetch you potential customers. You can exchange links through forum sites. Participating in forum discussions is a great way to drive traffic to your site. Search engine spider give priority to the links that is created through forums.
Video marketing is getting popular nowadays as you can clearly reach the target audience and explain your business. Nowadays, search engine spiders list even video sites in the search engine results page. So, you can upload video of your business in sites like YouTube and generate good traffic to your site.
This is one of the long term off-page SEO that connects you and your client. Through e-mail message you can convey all the information, offers and discounts of your business to your client and at the same time you can add your domain link at the end of the message. Thus, e-mail marketing helps you to build strong backlink to your site.
Article Source: http://www.abcarticledirectory.com
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