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Rain Nutrition Marketing Doesn't Work

By: Scott Marvin Click author's name for more of his/her articles

Dear Reader

This article is derived from my experience in the MLM industry and the experiences of many others.

Rain Nutrition a Company Overview

Rain Nutrition opened it's doors in 2009 and sells a healthy drink. Their drinks have some of the highest antioxidant levels in any drink product and are more potent than any superfood known to man. The core products are Rain Soul and Rain Rush. Rain Soul is the flagship product and Rain Rush is an energy beverage. The secret behind Rain is 20 years old but Rain Nutrition is the first company to use the exact method for formulate a product.

Rain Nutrition has chosen the MLM or network marketing vehicle to reach consumers. Network marketing has been the way many new beverage companies are entering the market. The network marketing style of doing business relies on people promoting products to their family and friends. When new reps sell to their contacts they can sponsor them as new reps and the duplication starts.

Rain Nutrition The Rain Nutrition marketing style has it problems.

Here is the issue. The kind of marketing that network marketing companies teach won't work for 95% of the people in the industry. These marketing strategies may have been successful in the 90's for a higher percentage of people but in today’s market they have become very ineffective.

Rain Nutrition lays out their marketing plan on their web page. Below is what they claim to be duplication and is what they teach their new reps.

Find your WHY

I actually agree with number one. No matter what business endeavor you choose to do you need to find a motivation deep down inside of you that is going to drive you to become a winner. You must have a desire and a drive to find success.

Go Core

What Rain is talking about here is being committed. You must me committed to your business if you want to become ultra successful.

Make a Contact List

This part of the Rain marketing strategy is where things begin to get slightly out of wack. One thing Rain Nutrition promotes is duplication. How can someone who knows a total of 50 people duplicate a person with over 1,000 sales and business contacts? Obviously the person with 1,000 quality contacts has an advantage over the one with little contacts. Duplication can never really exist because people are different and can't be cracked out of a mold.

Expand Your Warm Market

This is where Rain tells you to contact everyone you have ever made contact with. They suggest using social networks like facebook, your community and your church. I can tell you that I get emails daily from people on facebook asking me to visit a web page about their business and guess what? They are all different businesses and they all claim to be the best. This type of training does nothing but create a ton of noise in the market and produces little results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn't work either.

Imagine this

“Let's see. I will call aunt Helen who is 78 years old and convince her to sell my juices. Or maybe uncle Fred. He will do it he will try anything. I don't think he will be angry at me when he spends a whole month's worth of pay and makes no money.”

Does this make sense? The folks you should be talking to are the kind of folks who are motivated and have a drive to hang in there even when it requires and excruciating amount of work.

Follow Up and Invite

Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever been to one of those vacation club presentations? They lure you in with a free vacation and then try to sell you a $40,000 timeshare. Those guys are relentless. Would you really force your Aunt or best buddy to a meeting like that? This is all wrong. That’s the wrong strategy and the wrong folks to try to sponsor.

Use The Right Tools

Get ready to open your pocketbook. You can purchase a company DVD, brochures, flyers, business cards and a replicated website. None of these are effective ways to grow your business and the money you spend on them will not turn you a profit. I have never known anyone to make any money from a replicated website. And actually replicated websites turn more people away than make sales. If you are promoting Rain Nutrition on the web then I can assure you people have already seen a website exactly like yours several times. It simply does not work.

Have a Party

Well this is a great idea, why not have a big party? You can buy a bunch of food and set out a bunch of product and invite? You can probably guess who. Invite your entire warm list, all of your family and friends. How many people ever really want to go to these? They know they will feel obligated to buy something. This is not a good way to market and you are using a relationship to earn a quick buck.

Attend and Invite

This is where you invite your team and prospects to a large opportunity meeting where guest speakers will teach, train and help you sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.

While there are some good parts to Rain's marketing strategy there are also some other parts that are flawed. Their products are fantastic but they like other network marketing opportunities they do not have a system that is easily duplicated. A list of friends and family will run out fast and then there is no one left to call. "Marketing" is the key word in Network Marketing. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn't rely on just your friends and family to support it.

There is a revolution happening right in in front of you. This revolution is the internet. The internet is making it possible for people that have never had an opportunity to reach a mass of people. The world wide web has given people the opportunity to produce huge amounts of wealth right from their home. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They don't call friends and family, they don't do selling parties, they don't stand in malls and hand out flyers.

I’m not knocking Rain Nutrition for their marketing strategies because until now that is all that has been known. However, there is a better way and a new way and the future holds a big reward for those who learn these strategies early. Online marketing is just beginning and if you start now you will be in for a huge ride to the top. I reach out to Rain Nutrition and all the other network marketing companies out there. It's time to look toward the future because the times are changing fast. You don't want to get left behind. If you are looking for a new and better way in your network marketing company and a change in your life then visit the links provided by this article.

Article Source: ABC Article Directory

About The Author: For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.