When you buy a product with “Master Resell Rights” this gives you the opportunity to “pass” on the resell rights to the person who buys from you.
Say for example: You have “master resell rights” to this e-book “Private Label Rights & Master Resell Rights… Explained” This means you can sell this e-book to anyone you wish, and keep 100% of the profits PLUS the person who bought it off you can also sell the e-book, keep 100% of the profits and pass on the resell rights again to the next person.
Some creators may have the stipulation that only when you buy from him/her that you receive the master resell license however, the customer who buys from you may not receive the master resell rights license.
Usually, in master resell rights, the creator does not allow you or anyone else to edit the content within the book and is offered in a “as is” type condition.
Master Resell Rights may include the following:
The creator may offer a salespage included with the book
The creator may offer graphics eg. E-book covers, banners, order now buttons, background images
They may allow you to package their e-book with your other e-books
They may allow you to include their book as a bonus
They may have a certain “price value”. For example – you may not be allowed to sell under a certain dollar value – I’ve even seen some come with a “maximum” dollar value eg- Not allowed to sell the item above $97
They may even allow you to give it away for free
Always check the license agreement, as this is the only 100% way to be sure of what you can do with the resale item you bought.
Some creators may have some obscure condition to their “offer” of their master resell rights item. They can choose to place any restriction they wish upon the item.
If you are ever in doubt of what you can do with the creator’s product – send them e-mail! It’s better than getting a slap around the wrist or even worse a notice from their lawyer for breeching your license agreement.
