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SEO Marketing - How You Can Get Free Traffic From Google

By: Stacey Armstrong Click author's name for more of his/her articles

There has been so much talk about SEO (Search Engine Optimization) that I want to try to simplify it for you. So let's start with the definition of SEO. It is the means of marketing and optimizing a web page or blog in order to rank high in search engines. The higher a site appears on the search results list, the more visitors you will pick up from the search engine. This is one of the main reasons you should try to get placed on the 1st page of Google. More visitors will see your site and therefore, receive the content you are trying to deliver. The whole object is to send as much traffic as feasible to your site boosting your visibility.

Let's look at the 2 kinds of traffic:

PAID

•PPC (Like Google Adwords)
•Banner Advertising
•Paid Press Release
•Paid Directories

FREE

•Video Marketing
•Social Media
•Press Release
•Article Marketing
•Search Engine Optimization

Choose what type of traffic will be best for you and your budget. It really doesn't matter how you promote your website, SEO is about going where the traffic already is. It's about finding people that are searching for what you may be offering. There are thousands of people who utilize Google which is the #1 search engine and are looking for products, leadership, guidance or services . They may be looking to start a home business. They may be looking for YOU! This is where you want to be because they are looking for information, direction or reviews and very possibly looking to join a company. They are searching for specific content by scrolling through all the search engines and it's your job to get noticed and present them with information that will lead them to a choice. You want to grab as much traffic as possible from the search engines to build your business.

Since you now understand where the traffic is coming from...How do you get your website to show up where people will see it? How do you go where that traffic is and why? One obvious reason is so you can get lots of leads and lots of sales and earn the money you are seeking. That is probably your main goal. This is why it is so valuable to get the picture with SEO so your information can be noticed. So, I am sure you are wondering about that million $$$ question. HOW DO I GET TO THE TOP OF SEARCH ENGINES so my content can be seen? This is extremely valuable to be knowledgeable about because the distributors who are able to get their data at the top are the folks making all the money. They are in front of all the traffic & get themselves noticed which means all the leads and all the sales. SEO can do this for you. It helps you encourage Google to put your webite in the #1 spot.

Here are 2 factors of SEO:

1. On-Page SEO (On Your Website). It lets Google know you are "worthy" and helps get Off-Page Optimization (see below). This is why your domain name should be taken seriously. You should have a credible presence linking back to you. Choosing yourname.com gives you a boost in Googles eyes. Another important piece is the tags that you select. Google likes to see tags such as a title tag, description tag and a keyword tag.

2. Off-Page SEO (Link Building). Your inbound links are your "human votes" which help in creating authority. The more links you have the more popular you appear to Google and the more Google will like you. Linking and deep linking (sub pages within your url) back to your site shows Google how many other people like you. It truly is a popularity contest and when other people like you, Google will like you and rank your site higher.

It's important to remember that you want to give your page a title, a description and keywords that are all relevant to one another. Google will look at this. When it comes to your title tag, the keyword needs to be in the beginning, middle or end. It really doesn't matter that much. According to Google, you have 65 characters to work with. The description tag also needs to contain your keywords. It gets indexed and used by the search engines and persuades viewers to click on your link and check out your website. The meta keywords almost always get ignored by Google now because there has been so much spam in trying to get ranked but keep in mind that Google is not the only search engine out there. Still make sure that you are using the keywords you are targeting.

So to put this all together, get yourself in front of the folks searching for information. It doesn't matter whether it is free traffic or paid traffic, but drive them back to your website with the use of links and deep links. You want to produce valuable content that people are hunting for, add in your tags and arrange it in a way that is easy on the visitor to navigate through. You want them to hang out and take in as much of the subject matter you are providing as possible. Use social bookmarking to also get noticed. Make use of your social media sites & also put your content there. Spread it to as many places as you like and don't forget to post it to article directories, too. This is where you can make use of a deep link that points back to your original content on your website. You can launch all of these elements at once so that Google takes a look at everything as a whole and ranks your website accordingly. So target your keywords properly, use on-page and off-page SEO components, step in front of the traffic and market your website to those that are looking for you and what you have to offer.

Article Source: ABC Article Directory

About The Author: It is not difficult to learn about SEO Marketing and how to get free traffic. Just pay attention to the components that are needed in order to get your content ranked. You can learn more about Stacey Armstrong's marketing techniques by clicking the following link to her MLM Strategies that are used by other top leader's.