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The 5 Tips To Niching Reborn Dolls

By: Nicola Baume ... Click on author's name for more of their articles

Being a great reborn doll artist does not automatically mean you will sell your dolls to the market you are interested in or at the price your dolls deserve. Marketing skills are learnt and those that understand them are the ones that dominate. Choosing your niche is an important part of a successful marketing campaign.

A large market can be divided into smaller ones, these are the niches. Dominating a niche is where your traffic and therefore your profit come from.

Before you try to dominate the whole reborn doll market, choose a niche, become the expert in that niche and move on.

Below are the 5 top niches we believe are great for reborn artists.

1. Ebay is the biggest selling site for reborn dolls but it is also the most difficult to dominate as there are over 700 reborn dolls being sold at any one time. If you can learn the rules and techniques needed to get yourself onto the first pages of ebay, you stand a good chance of becoming the reborn artists who is followed by a bidding war of interested customers every time you put up an auction.

2. A Website. Getting to a large market in your niche is made possible by using your own dedicated website or some one elses. It is important to try to get your reborn dolls where the buyers will see them, so if you sell on other people's sites checkout where they land on google and the other search engines. Your buyers have limited time so will be attracted to the most professional websites.

3. The Ageing. Another local untapped market is the senior citizen market and in particular the dementia patients. Alzheimer's patients have been finding comfort from reborn dolls for some time. Reborn dolls that resemble real babies have been used with great success to calm and give a purpose to Alzheimer's patients. To tap into this growing market, start with your local nursing homes and talk to the administrators and staff. Most nursing homes and Alzheimer's associations will not have the budget to buy reborn dolls for the patients but caring families may.

4. Grieving mothers, no matter what age, have found great comfort from holding a reborn doll. To reach this market, use the resources around you from the local churches, hospitals and counselors for grief. Have a look in your community to see what is available for grieving mothers and make an appointment with the centre. Take a sample of your reborn dolls along with as much evidence that you can gather on the beneficial effects these wonderful dolls have for the grieving.

5. Consignment. Selling on consignment is yet another option for the reborn artist. Consignment is a great way to get your dolls seen, try specialist doll stores and other specialist stores in your area. When the doll is sold you will receive your payment. Do not stop with only doll stores. Look around your area or city to find other stores that could take your reborn dolls on consignment.

Marketing is a task that needs to be done to sell anything. Every large organisation, including Coca-Cola, needs to continually update their advertising so as to stay in the front of mind of their consumers!

We wish you all the best with your reborn doll business and hope that these tips will see you develop your passion into a reality.

Fran and Nicola