The Chiropractic Spinal Care Class

By: Dr Glenn Maginness Click author's name for more of his/her articles

Holding a chiropractic presentation, whether that be a Spinal Care Class / Health Care Class in your practice or a chiropractic talk to a group within your community can, as a form of chiropractic marketing, be very rewarding and a very effective way to build a successful chiropractic family wellness practice. In fact holding a Chiropractic talk could be an integral part of your chiropractic patient education.

It is important for you to realise that chiropractic talks do not necessarily need to be to large groups. You may decide to meet with people on an individual basis, or perhaps 2 or 3 people at a time. This can be a very effective way of marketing chiropractic… marketing your chiropractic practice. Should that person be in a ‘position of influence’, then meeting with that one person may often have a flow on effect to tens or even hundreds of other people in your community, which will always translate to a greater understanding about chiropractic and more chiropractic new patients for your chiropractic practice.

So what do I mean by a person in a ‘position of influence’. Take for example, talking one on one about chiropractic to a school principal, holding a chiropractic talk with perhaps the head of a medical practice or maybe holding a chiropractic presentation in front of the head of a hospital midwifery department. These are individuals who have the potential to influence many other people about chiropractic. As they become educated about chiropractic, they can help you with your chiropractic marketing.

I personally have held over 1000 chiropractic talks since beginning my career in 1986. These chiropractic presentations have been held both within my practice (as my spinal care classes / health care classes) as well as in the wider community. I have done chiropractic talks to medical doctors, chiropractic talks to midwives, chiropractic talks to obstetricians, chiropractic talks to nurses, chiropractic talks to teachers, chiropractic talks to school principals, chiropractic talks to school kids, chiropractic talks to sporting groups, chiropractic talks to elderly groups, chiropractic talks to rotary and lions clubs. I have also held chiropractic talks in front of gardening groups and youth groups. I have presented chiropractic talks to a wide range of industry groups, as well as addressing employees as part of their in-service training. In fact there are not many groups in my community that I haven’t presented a chiropractic talk to at one time or another!

Your chiropractic presentation, in order to be a successful part of your chiropractic patient education strategy must be well organised and logical; it must attract and hold the audience’s attention, it must answer their questions and address their objections, it must arouse their desire to learn more about chiropractic, and step by step it must lead them to the point where the only logical thing to do is to book their family in for a chiropractic check up.

There are 11 fully scripted presentations to chose from. These are the very presentations that Dr Maginness has used so successfully over the last 20+ years.

Warm Regards,

Dr Glenn Maginness

B.App.Sci(Chiro)

MCSc(Paeds)

Article Source: ABC Article Directory

About The Author: Dr Glenn Maginness is a chiropractor who runs one of the largest family wellness practices in the Australia. He holds seminars around the world, speaking to chiropractors and CA's on how to see more families in practice. Find more information on his website www.chirotalks.com.au