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The Heritage of Pantherella Socks

By: Paul Beckett

The Pantherella sock company is famous for its focus on luxury, variety, value for money and quality. The have earned the reputation of being the best sock makers in the world Their collections have advanced in technology since the early 1930s where it specialised in ribbed socks but quality has always remained second-to-none and this unique story of success is one riddled with interest.

Pantherella started life as the Midland Hosiery Mills making ladies' hosiery. Ever since its heyday in the early 1930's Pantherella has been unique. Indeed, when Pantherella's owner, Louis Goldschmidt, announced that there would be demand for thin, light weight men's socks his competitors continued making bulky, plain, uncomfortable men's socks, with few options.

Undaunted by high costs, Louis Goldschmidt contacted nearby machine makers P.A. Bentley to make an extraordinary sock machine, and by the time Pantherella's competitors started making similar fine, luxury socks, Pantherella had corned the sock market in the UK. Indeed Pantherella's ground-breaking collection of luxury socks for men took off like a flash.

It was not until 1945 that the Midland Hoisery Mills introduced the now famous name Pantherella. Indeed in that year the brand name was introduced for ladies socks and registered, starting a speedy growth from small provincial manufacturer to worldwide hit! So great was the accomplishment in persuading men to start buying more desirable lightweight socks, that in 1952 Pantherella in halted production of the ladies' stockings.

From start-up Mr. Louis Goldschmidt realised seamless socks should be his focus, be it luxury socks on the very first P.A. Bentley machines, to the world-famous hand linked toe which the company has become renowed for. They have never shied away from being the best; when others begun using low-priced substitutes, Pantherella socks have always stuck to their beliefs and made the best.

Looking to grow further, Louis Goldschmidt used his sock-making contacts in mainland Europe to develop a strong market for export and by the end of the 1940s Panthrella was shipping to USA. Then in 1952, the Australian market opened and sock exports grew to a staggering 75% of production.

Today, in 2008, Pantherella's luxury socks can be bought from some of the most prestigious stores in the world. Indeed with investment in hi-tech sock machines, Pantherella are resolute to be better than Falke, Burlington, Dore Dore, Gallo, and all other luxury sock makers from England and overseas!

Article Source: ABC Article Directory

Paul Beckett owns a luxury sock shop dedicated to offering a stunning range of men's socks by leading labels such as Pantherella socks, Falke, Pringle, Burlington and many more.







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