Three Great Reasons To Embrace Info Marketing Now

By: Neil Asher Click author's name for more of his/her articles

1 – You Can Own Your Niche. One of the huge advantages to information products right now is that there are literally thousands of micro-niches that are available, and there’s almost no competition in these niches. In the past, in order to get into information products, you had to carve out a big niche, because you’d have to have wide distribution and there’d have to be a big audience. That’s just the way marketing worked in the old channels.

Now, through Internet marketing, someone can go into a small little niche, and they can make money online, as much as $5,000, $10,000, or $20,000 a month or more. All it takes is a few information products and a relatively small prospect list. That just wasn't possible before. I’m telling you, it's just an amazing time to start an online business. The opportunities are phenomenal.

2 - Technology is Ripe. The days of heavy-lifting are over. Technology has automated most of the hard stuff. Now that the Internet has been around for a while, many very, very smart programmers have built programs and scripts and tools and web sites that automate most of complicated things for us. There are tools available that you can use right now, from a $29 piece of software that will write super-charged headlines for you to a free service that will allow you to conduct teleclasses for up to a hundred participants at a time!

That’s right. The technology is called Bridge Line. It’s a special telephone line that enables audio conferencing. Everybody in your teleclass gets a Bridge Line phone number and PIN code a couple of days before the call. At the time you’ve designated, all the registered users dial the Bridge Line number, punch in the PIN, and are patched into the teleclass. This technology is already available in the United States, in Australia, and in England. You can get a hundred paying people on a single Bridge Line, the operator will record all the audio for you, and the whole process is free.

Tools like that just weren’t available before. I know a friend who was telling me that a couple of decades ago, he used to pay something like $30,000 per month for a conference call service that could hold a hundred people. It’s technological innovation like Bridge Line that’s automating so many things and making this such a great time to get involved in information products.

3 – Big Companies Can’t Compete. The News Corp’s and Bertelsmann’s of the world may have a stranglehold on traditional media, but in the new media of information products, individual entrepreneurs rule! There are two simple reasons for that.

First, little niches just aren’t valuable enough to big companies to attract their interest. If you’ve got a big billion-dollar company, it makes no sense to go into some small, relatively focused niche, like a particular type of dog training, where there’s maybe $500,000 a year of sales available.

Second, even if they wanted to go after the dog-training niche, they can’t go through the process of making all the content and doing everything it take to reach the market. Their infrastructure is too big and hierarchical to organize for small opportunities. But you, as an individual can jump on the opportunity, and you can do all the pieces yourself.

So that’s why I say right NOW is the time to embrace info marketing. You can own your little niche, use technology to get your information products to market, and run circles around the big companies that can’t compete. At least for the time being, you actually have a huge advantage in this scale.

Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”