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Using a Niche Article Marketing Plan

By: Guy Draper Click author's name for more of his/her articles

For all intents and purposes, if an internet marketer is looking to promote a product via article writing, then it needs to be specific to make certain that quality targeted traffic is obtained. The only way to do this is to adopt a niche article marketing plan. This means pointing out a niche, analyzing the keywords and writing articles that might inspire customers to click through and buy a product.

What are the most frequent mistakes?

Niche article marketing unquestionably is not easy. A lot of content writers will believe that talking about the product or service that they are promoting is the correct option. Whilst sometimes this can be extremely valuable, there are only so many articles that can be written related to certain products. This means article writers will need to research keywords and phrases that are linked to their product. In essence it may mean if you are promoting motorcycle helmets, then you may use articles based around safety equipment, road safety, motorcycle protection and so on, rather than 'XYZ Full Face Helmet'. Niche article marketing is not just writing about the product, it is connecting the reader WITH the product.

Let's see a quick case in point. An internet marketer is looking to sell motorcycle helmets via an affiliate program they have found. Most people will try and use as many variations as possible relating to motorcycle helmets, such as 'road bike helmet' 'super bike helmet' and so on. The problem is that you will literally have no chance penetrating the search engines with your keywords unless you use niche article marketing. You need to split the keywords down even further and be definite, which might mean selecting a particular helmet with a high search volume, but little competition. By doing so, you now know all visitors are looking for that exact helmet. I've broken down this completely below, this is a prime example of niche article marketing

"Motorcycle helmets" have over 4,000,000 searches a month, but unfortunately there is nearly 10,000,000 sites competing for that keyword. In fact this isn't even targeted; searchers are most likely looking for a particular helmet.

Let's suppose the buyer is interested in "KBC motorcycle helmet". That's better; it gets an average search volume well over 3,600 per month, but only has 3,000 competitors! By writing articles and linking with correct anchor text to your landing page, there is a good probability your articles will appear within the top 10 results, creating some extremely targeted traffic and some good sales.

What I am trying to say is, you are more likely to rank for a keyword with worse competition. It's better to have a 10% slice of a little pie, than a 0% slice of a large pie! Niche article marketing gives you a fighting chance of producing an exceedingly significant revenue.

Article Source: ABC Article Directory

About The Author: Guy has been in IT for over 20 years, starting when punch cards where one of the main forms of input. He now puts that knowledge to good use earning an income from Affiliate Marketing PLR articles are a hassle free way of promoting your own websites or other peoples products. A good Article marketing strategy is the key to your success, so use PLR Articles to give you that boost.