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Web Marketing Articles - Secrets of Writing Headlines

Hundreds of web marketing gurus agree – One of the major factors to successful web marketing is via writing and distributing articles.

Since you know you must ride the success wave of web marketing using articles, you have to try your hand at writing articles to attract three, very different targets with the same article.

Three consumers of article marketing
And now for the three consumers of article marketing and how to write great headlines for each:

Readers - In the end, these are the people who will make up their mind that they are curious about what you do sufficiently to read your message. You have got to write a headline that will attract your audience to actually read your article in the first place. You want to pull them to read further into your article and actually listen to your message.

80% of readers will read your headline, but only 20% will decide to read your article. How well your headline is written will decide the reader’s next step.

Readers can see your article headline on social networking sites like Del.icio.us, as links in an message from a school chum, and in their search engine results. If your headline does not appeal to them enough to read your article, you simply won’t get readership, even if you have the best article or offering on the planet. You could provide the solution for world hunger, but with a poorly constructed headline no one will find out about it.

Search Engines - Search engines believe that the web page title is the most significant on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. As a result, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You need to have your keywords in the headline and as near the beginning as reasonable to still appease the other two audiences.

Publishers - One of the keys to article marketing is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on 10,000 places across the world in just a few weeks.

These are the folks who determine whether or not your article is published on their site, newsletter, blog, etc. They are a pesky hybrid of both readers and Google and company. They need to understand your article will get them search engine traffic but also please their readers. But, if they don’t find your article since the the misworded headline doesn’t come back in their Yahoo results, or the headline fails to draw them in to take a look at your article – you miss the bus.

One could say that publishers can make or break an article’s success and by satisfying the needs of readers and search engines you can get on their good side as well.

Writing Good Headlines for All Three
This article's title was written particularly to supply an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are Google fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part captivates your attention and sucks you further into the article. It promises a topic of interest that will provide what you’re hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article…" and so you read on, just as you did.

Take this lesson with you and write great article headlines that get noticed, get published, and get people coming to your site. Get out there, get writing, and cash in.

Article Source: ABC Article Directory

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.