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What Is a Conversion Rate and How Do I Increase It?






     A conversion rate is one of the most commonly preferred metrics on a website. A conversion rate measures the ability of your dealership website to generate leads. A conversion rate is calculated as the percentage of traffic that gets converted to leads. The higher the conversion rate the better your website is performing. There are a number of analytic tools that help you calculate the conversion rate of your dealership website, but many of these analytic toosl do not tell you how to help increase the conversion rate. Here are some tips that can help you increase the conversion rates of your website.

Overall Look of the Website

What is the overall look of your dealership website? Is it inviting? When a website visitor lands on your dealership website for the first time, is it going to make them want to continue searching or are they going to be totally repulsed by the look of it that they will leave and go to your competitors site? This may sound harsh, but it is reality. The internet strongly believes in judging a business by its website (aka judging a book by its cover) because remember, your dealership website is your online cover page. Your dealership website needs to entice website visitors to stay on the website, browse around and take the intended action, such as contacting your dealership for a test drive. You may want to ask a professional web designer what they think about your website. Do they think it is too crowded or unappealing? A professional web designer can tell you whether or not your website has the proper calls to action to drive website visitors through the website to your intended call to action.

Valuable Content

Website content is important on all websites, in all industries of all sizes. Websites must always have valuable information that is useful to readers. In auto dealer websites specifically, dealerships need to ensure that all inventory descriptions are complete and worthwhile for the visitors. Car buyers are seeking information during their car buying experience. Car buyers want to know why your dealership is better than the dealership down the road and why they should trust your dealership and buy a car from you. One way to convey this message is through blogs. Blogs offer useful information to car buyers and car owners as well. Blogs can While publishing blogs, make sure to give preference to content that is worth reading rather than just stuffing keywords. Research topics that car buyers are seeking or write about specific experiences that some of your customers have experienced with your dealership.

Seamless Navigation

Seamless navigation goes hand in hand with the design of your dealership website. If a car buyer finds it hard to navigate to the information they are searching for, they will prefer switching to your competitorís website. Website navigation can be made easier by enabling the visitor to land onto important inner pages with a single click from the home page. It might also help to ask others to use your website for the first time to get their opinion on if they think your dealership website is easy to navigate through.

Avoid Technical Issues

Your dealership website must be built so that all the car buyers visiting your website can view all the information they are looking for. If they need to download any file to view required information, they will prefer to click off rather than downloading the file. This same type of principle applies if a web page does not load properly or if it takes too long to load. These types of technical issues should be fixed to avoid losing potential customers.

To increase the conversion rate of your auto dealer website, make sure the website loads properly, looks appealing and provides valuable content. If your website is not performing well, work with your website provider to get everything set properly to increase the traffic and conversion rate.






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Posted on 2014-05-14, By: *

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