What Network Marketer Are You - Flintstone or Jetson?

By: Bob Howard Click author's name for more of his/her articles

A friend of mine, Larry Beacham, wrote an article by a like name a not many months back and it was such a well received article and he communicated such good ideas in it that I wanted to revisit much of it again. So with his permission I am writing this follow up to his previous article.

We are in the Information Age not the Stone Age! The techniques and approaches that were used in the past no longer hold the power and effectiveness they once did in the eye of today's George Jetson, fast paced society.

It is important to understand that the days of cold calling strangers and chasing them down or pursuing the unqualified friends and family members just does not work anymore. The odd thing is, that is exactly what most marketers are shown how to do. This is how almost all network marketer still do it. As Larry said it "Yet, millions of network marketers are stuck in the past, using Fred Flintstone techniques to try and lure the George Jetson prospect". This was a very clear message. Don't get me wrong this still works if you have what it takes but it is not for everybody.

However, there are easier ways with modern tools. Today's consumer has much less patience and their life is much more fast paced and they are looking for a better way. The most successful Internet network marketers today use modern technology and bring prospects to them instead of running after them.

Look as the difference in the old "Fred Flintstone" techniques and the new "George Jetson" techniques.

FLINTSTONE: Uses equipment like a prospect list or names list and acts like an amateur marketer calling everyone they know to find a handful of people that may be interested in their business, or NOT.
JETSON: Attracts a very targeted list of people to them using blogs, web sites and email.
CONTRAST: Understanding that people to business with people and not companies the marketer understands that he must sell himself. The marketer is selling himself and building a rapport with consumer even if they are at an early stage. We are talking ATTRACTION MARKETING.

FLINTSTONE: Invites non-qualified prospects to attend meetings on the other side of the city and then tries to force the business on them. Then he wonders why people do not enroll.
JETSON; Hosts webinars or teleconferences that are often pre-recorded to be listened to by pre-interested prospects.
CONTRAST: Recordings can be listened to or watched 24 hours a day 7 days a week when the prospect has the time to review the information in the comfort of their home or office. The marketer only talks to those that have a GENUINE INTEREST after reviewing all the materials and having time to take it in.

FLINTSTONE: Thinks like a sales rep and attempts to compel the prospect and overcome the objections in order to get them into the business or use the product.
JETSON: Is and independent thinker and consultant that provides value that the marketplace recognizes.
CONTRAST: The information that is shared provides value through education in a comfortable way that makes the prospect very interested.

FLINTSTONE: Doesn't think in terms of long term relationship building with a prospect; wants to sell the product or enroll them immediately and if it does not happen is dismissed with no follow up strategy.
JETSON: Have a long term approach to the prospect and uses education and automatic communication tools to keep in touch with them for an extended period of time.
CONTRAST: The new technique allows the natural buying cycle of the individual to take its course which leads to a sale or enrollment in the future when the prospect is ready. This may be a relationship that will take years to develop and as people go through seasons of their lives they may get involved.

FLINTSTONE: Uses pseudo rapport building tactics to entice prospects to engage them with the sole purpose of getting an appointment to pitch their opportunity.
JETSON: Builds a genuine rapport with their pre-interested prospect over time by writing articles, creating educational videos, blogging etc.
CONTRAST: The new marketer has positioned themselves as a trusted advisor and a respected expert. When the prospect is ready they will contact the marketer. The prospect is also much more likely to be successful in their own endeavor because of what they have learned and the techniques that have been modeled.

The two methods are quite different when you compare the Fred Flintstone and George Jetson marketer. So stop doing things the old way and get into the modern day processes.The bottom line is the new marketing techniques allow you to operate in a much more professional way and reach many more people. You will also be able to reach out to thousands of people and sort them into groups that allow you to apply the appropriate attention..

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.