Write A Book—Get On TV

By: Dr Alicejane Lippner Click author's name for more of his/her articles

Why Oprah? Why a book? Because...when Oprah interviews you as the author of your own book, she'll be getting tons of free publicity for you and your business. Millions of people watch Oprah. Some of them could become customers for your business.

But, it's not just Oprah. It's not just shows with well-publicized book clubs or regular book segments. Talk shows NEED book authors. All the most popular daytime and late night talk shows look for book authors who will appeal to their audiences.

A book is the ultimate promotional tool for your business. You should have at least one book you’ve written IF you want to get publicity, establish yourself as an expert, build your business, make more money.

What about you? Are you the author of a non-fiction book that’s sure to generate publicity for your business? No…too bad.

You could be on Oprah with the right kind of book. But, don't worry. You don’t need to write a book that's the perfect, tell-all-about-my-topic book, that's an encyclopedia of information. A shorter, highly focused book on the right topic can get you the publicity you want.

Concerned about writing a book? Find a method for creating content that matches your way of approaching writing tasks. You don’t even need to do it alone. Get help—co-authors, collaborators (experts in your field), a ghostwriter, talented staff member, etc. Then, write your book about a topic that has the potential to get you on TV.

What types of books can attract the attention of talk show hosts (and their producers)? Books written by well-known celebrities.

But, if you’re already a celebrity, you don’t need to be told how to get publicity. Or, the value of being a book author. Besides, if you’re a celebrity, you probably won’t be reading this anyway.

For the rest of you who aren’t celebrities, there’s hope—there’s always sex. Sex sells. But, unless your business is SEX, you’ve got to find a tasteful, professional way to tie sex into your business.

Suppose you manufacture bedroom furniture or sell mattresses. Write a book titled, “100 Tips for Turning Your Bedroom into a Romantic Retreat.” Offer to set up a romantic room on the set of the TV talk show. Or, bring in a selection of accessories that can “romanticize” a bedroom—from inexpensive to luxury items to fit all budgets.

Need another option? Find a holiday tie-in. Pick a few holidays associated with gift-giving. Write your book about special gifts to give to your friends and family on different holidays. Choose gifts that are the same kind that you sell. Include some of your own products in your book, too. Or, develop a do-it-yourself book that teaches your readers how to make unusual gifts. Of course, most people won’t make these gifts. Instead, they’ll buy yours, ready-made.

Or, take a contrarian view to attract attention. Create a diet that goes against what most people believe—assuming that your diet really works. Diets are always popular. Write a book that tells what your diet is, how it works, why it works, recipes based on your diet. Maybe, you won’t get on Oprah. But, what about being on Rachel Ray’s show to demonstrate your recipes?

You could capitalize on a hot topic, if this is your area of expertise. The critical point for this approach—do it FAST! Get your book out BEFORE anyone else does. Remember, your book doesn't have to be an in-depth dissertation. It just has to get out to readers quickly.

Now, use one of these ways for writing a book that gets you on Oprah or other well-known TV talk shows as a book author.

Not sure if Oprah's really going to call you? Not a problem. Getting on the top talk shows isn't the only way to benefit from being a book author. Use your book to position you as the expert, someone the other show hosts want to interview.

Find talk shows that specifically target your market. These audiences may be an even better match for your business than the more diverse mass audiences of the highly popular national shows.

If you're not used to being on national TV talk shows (probably, this describes most people), think small. Begin with local radio shows. Then, do some national radio shows, possibly cable television programs. Practice with these types of talk shows before you progress to the biggies—Oprah and national TV.

So, when will I hear you on the radio? See you on TV? Will you send me an autographed copy of your book, too?

Article Source: ABC Article Directory

About The Author: Why are some people still making lots of money in a down economy? Because they're maximizing the ultimate promotional tool to build business as the expert in their field. Dr. Alicejane Lippner, author of >15 business-building books, shows you how. ➪www.Bookin30Days.com