Your ezine

Your ezine should focus on a subject in which you have a great deal of knowledge. You'll also need to take into consideration the focus of your website. For example, if your website's focus is on Internet Marketing, you wouldn't want to have your ezine's focus to be on "Animals & Pets", you would want it to be on "Internet Marketing".

The title of your ezine is one of the most important decisions you can make. Many ezine listing sites list their ezines in alphabetical order. By selecting a title such as, "Advertising Secrets" instead of "Working Online", your publication will be listed towards the top instead of the bottom. This will give your publication an advantage over the publications listed below yours. Potential subscribers will see your ezine first and be more apt to subscribe.

Your title should sound intriguing and tell your potential subscriber exactly what your publication is all about.You can publish your ezine as often as you'd like. When you first begin, you may want to only publish once a month until your subscriber base has grown. You can always increase your publication to bi-weekly or weekly whenever you'd like.
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If you're planning on writing your own content, I don't recommend publishing any more than once a week. Content writing takes a great deal of time and effort and can become overwhelming if you publish daily.

However, even if you're planning on writing your own content, it's perfectly acceptable to use content written by other writers. I use a combination and publish weekly.
There has been a great deal of controversy over the size of an ezine. In my humble opinion, size really doesn't matter. If you publish a quality ezine with a great deal of content, I don't feel your subscribers care what size it is within reason. However, you should take into consideration that your subscribers may not want to download it. If it is too large, America Online will automatically turn it into a file attachment. Consider either condensing it or separating it into "Part One" and "Part Two."
If you're publishing for profit, having your own website is an absolute MUST. Having your own site is an essential part of building your subscriber base.
You should probably wait to begin selling advertising space until you have at least 1000 subscribers. You can sell ad space for $20 for every 1000 subscribers you have. There is a lot of advertising competition to take into consideration when selling ad space, so you may want to begin selling your ad space at a lower rate or offer special incentives. I.E. Buy two weeks of advertising for $20 get the third week free.

Although there are many publishers that sell advertising space, I don't recommend it. If you really want to develop a profitable ezine, keep your ad space for yourself. Not only can you run ads for your own products, but you can also run ads for affiliate programs you're associated with. It will be much more profitable for you to earn commissions from ads that you run, rather than receive a small ad fee. We'll talk more about this later.