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  • Your Mortgage Tagline...Is It Workin For Ya Or Agin Ya?  By : Tom Domin
    The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. This article explains all...
  • Your Mortgage Success And Giving  By : Tom Domin
    If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." This article looks at the giving process...
  • Your Business and Professional Exhibition Stands  By : Neil MacLeod
    Exhibitions are the perfect place to increase level of exposure and your business’ sales. By having a professionally-designed business stand, you are guaranteed to grab the attendee’s attention, interact with them and effectively promote your business in a cost-effective manner.
  • Will You Pass the Flinch Test?  By : Lee Salz
    There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Will you pass the test?
  • Why Can’t I Hire The Right Sales People?  By : Lee Salz
    A disconnect exists between sales managers and recruiters that causes challenges for both. Together, they can resolve this issue by creating their company’s Sales Talent Screening Program.
  • Wholesale Sources For Wholesale Products  By : 529616
    Wholesale sources for wholesale products can be hard to find. When I say that it is hard to find wholesale sources for wholesale products I am not referring to membership sites, wholesale source books, or outdated compiled wholesale lists.
  • When the Sale Doesn’t Happen  By : Lee Salz
    In a perfect world, every buying process would conclude with an award of the business. Unfortunately, that doesn’t happen. There are lessons to be learned in sales gone awry.
  • When And How To Sell Your Home Business  By : James Lowe
    When it is time to move on, just how do you do it
  • What’s The Plan?  By : Lee Salz
    If you don’t have a destination, how can you develop a map to get there? This may sound like a question for a driver, but it is also a question for sales people.
  • What's in Store For Trade Show and Event Industry in 2008?  By : Joyce McKee
    Trade show industry veterans share expert predictions on trends for 2008 to help exibitors and event promoters alike stay ahead of the changes and succeed in the coming year.
  • What Is An Autoresponder...And Why Does Every Mortgage Professional Need One?  By : Tom Domin
    An autoresponder also known as a mailbot, an automatic email, or email on demand system...is designed for handling a high volume of out-going email. This article explains all...
  • What Every Salesperson MUST Know About HYPNOSIS...  By : Steve Meade
    Imagine.... You look into your prospects eyes... You say a subconscious trigger word... and magically your prospect says yes, yes, yes!

    Is this scenario real? Are master salespeople using powerful hypnotic sales techniques that you are not? Fifteen years ago, I had the same questions...
  • What Every Sales Person Could Learn From the Yankees  By : Lee Salz
    The falling-out between the Yankees and Joe Torre happens every day in business. Sales people can learn a lot from the experience.
  • Using Testimonials To Create High-Impact Sales Letters  By : Kevin Sinclair
    One of the best tools you can use to help convince readers that they need your product or service is a testimonial from a satisfied customer.
  • Using Neuro-Linguistic Programming To Close The Deal  By : Tim Harris
    If you aren't closing as many real estate deals as you would like, you need to learn how to speak another language. I'm not talking about learning Spanish, French or German. You need to learn to speak the language of sales if you want your conversations to translate into profits.
  • Using Advertising Premiums Successfully In Your Mortgage Business  By : Tom Domin
    If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two things can happen. read what they are...
  • Understand the Truth About Buyers to Increase Sales  By : Laura Adams
    Understanding the truth about buyers - what they really want, despite what they may say they want - is the secret to increasing sales. Discover the 5 types of Customer Needs and the four 4 questions that you must answer for customers in order to sell them any product or service.
  • Uncovering The Top Ten Sales Myths  By : Mark Winder
    While its no secret that entrepreneurs and self-employed professionals need sales skills in order to thrive and survive, often times sales is exactly what stands in their way to success. And, too often one (or more) of these Top Ten Myths, is to blame. This article uncovers these misconceptions - one-by-one - and sheds light on them for what they are: false myths that can kill ANY business.
  • Tuning Your Sales Pitch  By : Jimmy Cox
    Since words and meaning conflict, and since one unit of tone is more convincing than, six hundred units of words, it is wise to make use of tones when working on making a sales pitch.
  • Treat Your Sales People Like Customers!  By : Chris Stiehl
    In many companies, if a salesman doesn't sell well right away, he is fired. In smart companies, sales people are as valued as customers.
  • Trading Scrap Metal Online  By : Gunaseelan
    Trading scrap metal might not sound like the most glamorous of vocations, but many a fortune has been built on the back of other people’s throwaway matter.
  • Top 10 Things Needed in a Successful Direct Mail Campaign  By : Rory Fatt
    There are 10 key elements to a successful direct mail campaign. Follow these, and you will have guaranteed success.
  • Top 10 Retail Location Tips to Make Your Retail Business Grab the Best Sales  By : Belinda Stinson
    Tips to get you started on picking the right location for your retail business so you know what you're looking for - what are the risks to look out for with location and leases.
  • To Coach, or Not to Coach?  By : Huth waite
    To coach, or not to coach: that is the question.
    Whether ‘tis nobler in the mind to suffer
    The slings and arrows of occasional "time lost,"
    Or to take arms against a sea of troubles...
  • Time Management 101 for Managers  By : Tim Hagen
    Tips and hints on how to use your time wisely especially when you are in a management role.
  • Three Ways To Profitably Use The Most Powerful Two Words In The English Language  By : James Delrojo
    Most experts believe that it is language that has allowed the human being to far exceed all other animals on the planet. Language can also be used to enhance relationships, both personal and business. Here are some techniques to do just that for you.
  • Three Parts of Every Successful Loan Officer Marketing Letter  By : Joe Pahl
    An informative article details the three most important parts of a successful loan officer marketing letter.
  • Three Mistakes That May Cost You Sales  By : Jim Klein
    As you read every word of this article you will discover three common mistakes that may be costing you sales. However, I don't want you to feel like you are alone, or thats it's totally your fault. These are common mistakes made by many sales people due to the lack of proper sales training.
  • Think Before You Speak  By : Kelley Robertson
    You are talking to a customer and after you present your product, service or solution, she asks, “What discount can I get?” or “What can you do about the price?” Think before you speak otherwise this innocent-sounding question will cost you money right off your bottom line. While it’s tempting to offer a discount or better price resist the desire to do so.
  • Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II  By : Tom Domin
    There's a lot to learn about the mortgage business. Hopefully these points will help you in the business.
  • Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part I  By : Tom Domin
    If you could start your mortgage career over...knowing what you know today...would you do anything different this time around?
  • The Value of Staying in Touch  By : Tim Hagen
    The value of keeping in touch with your customers is essential for repeat business and good client relations. Keeping good customers is much easier than having to find new ones and much less expensive!
  • The True Secrets Of Selling  By : Thom Scott Scott
    Learn the secret to consistently have stellar sales success. Never again worry about where your next prospect or sale will come from. You will have the power to generate prospects from thin air.
  • The Telephone Was My Sales Tool Of Choice  By : Lendmeadime
    Most sales people readily use the phone to obtain business. Once the customer is on the “books” the telephone becomes an unusable foreign object if their customer leaves a message and a return call has to be made. This is beyond my comprehension and I can guarantee this lack of response can affect your standard of living.
  • The Story Of Referrals  By : Shane Brooks
    Stressing the relevance and importance of utilizing realtor referrals into your marketing strategy. Realtor referrals are often neglected as they are very difficult to acheive. More than 90% of the time mortgage professionals go about it the wrong way. There is a definite science to succeeding in the mortgage profession, so open your "science book" and follow the instructions so you don't get burned.
  • The Skill of Persistence  By : Dirk Zeller
    Persistence is crucial to ultimate success in life. To learn the skill of persistence, you must first learn to persist in the little things. The first step for mastery of persistence is the ability to decide and have the clarity of decision that you will do it or else.
  • The Secret to Sales Marketing Success  By : Jim Klein
    One concept in sales marketing that is so under used but will bring you out of sales mediocrity to fortune and fame is a Unique Selling Proposition or USP. Focusing on the USP in every advertising and marketing effort is the key to creating super successful products and services.
  • The Sales Person’s Kryptonite  By : Lee Salz
    RFPs can leave you feeling powerless. Before you decide to respond to your next RFP, read this article. You can regain the power!
  • The Psychology Behind Successful Sales Team Motivation  By : Daiv Russell
    One of the biggest challenges facing Sales Managers today is motivating and retaining employees. Motivation is an organization's life-blood; yet "motivation," as a business subject, is largely ignored. Motivated employees are needed in rapidly changing workplaces. Motivated sales teams help organizations survive simply because they are more productive. Seldom is a clear, coherent, and overall approach taken to the challenge of motivating people. Most organizations don't give it much thought until something starts to go wrong.
  • The Problem With Sales Training  By : Buki Mosaku
    This article explains why most sales training does not work and how to make sure yours does!
  • The PowerPoint Dozen Dare  By : Paul Johnson
    Long PowerPoint presentations are sabotaging your sales. Learn an approach that will enable you to sell anything in twelve slides, or less.
  • The Perfect Way to Start a Sales Process...  By : Dean Cowley
    Adding value to what you're doing is what really sells your product or service, and this should certainly be the main focus. Packing also applies to YOU aswell. This article explains in detail and gives examples...
  • The Obama and Oprah Selling Machine  By : Daniel Sitter
    Who is on your sales team? Often, success in the field is far from an individual effort. Even if you are a self-employed company of one who handles everything from sales to accounting, you too rely on vendors, FedEx, US Mail and reliable technology to ensure your sales success. You are indeed part of a team effort, albeit the focal member. So how do you maximize the impact of your team's effort?
  • The Most Underutilized Strategic Advantage  By : Lee Salz
    Sales people are always looking for a way to differentiate themselves to win an account. Few use one of the most powerful tools in their bag, the right reference.
  • The Many Tools of Sales Promotion  By : Ray La Foy
    Let's take consumer-oriented sales promotions first. These can be a price-off which is the simplest, easiest and probably quickest way to get a buyer's attention. It makes a buyer pick up the product, because he thinks he's saving by doing so.
  • The Key to Suggestive Selling is "Repeat"  By : Dan Cosgrove
    Are your employees promoting your best items? Or, do they leave it all up to the customer and miss opportunities for greater sales and profit? If they're not employing suggestive selling as a sales management strategy, you're missing out.
  • The Internet and Your Mortgage Business  By : Tom Domin
    Every single day millions of pages are added to the internet and new users are hopping online for the first time in unthinkable numbers. Read what this has to do with your mortgage business...
  • The Five Attributes of Great Salespeople  By : James Delrojo
    It is a fact that most people who enter the world of selling fail hopelessly. It is also a fact that most of the others are just scraping by. Yet there are some salespeople that are consistently making a fortune year in and year out. How do they do it? Read on and you will find out.
  • The Best Way To Increase Online Sales  By : Stephan Smith
    When it comes to selling online, there is nothing better than finding out that you have tons of orders to fulfill. It just means more business, more revenue, more profits. But if you’re ready to grow your Internet business, one of the biggest questions you may have is, "What’s the best way to increase online sales?" This is a question commonly asked by many online business owners, though the answer is as obvious , its not always easily achieved.
  • The Answer Is Always "NO" Until You Ask For The Sale  By : Bob Janet
    How never to allow the customer to say or think "NO" when you ask for the sale.
  • The 7 Secrets Of Profitable Sales Interviews  By : Tony Hall
    In order to build a successful business you must be able to sell your products. This article explores the seven essential steps to preparing yourself for pofitable meetings with your customers.
  • The "You Treat Me Nice, I Treat You Nice" Mentality For Covert Sales Persuasion  By : Welly Mulia
    How you can use this mentality in your advantage to close more sales.
  • Techniques For Boosting Your Sales  By : Chris Spencer
    Several axioms of business have remained steadfast since those early pioneers first envisioned the "peddling of wares' to the masses. Those truths as they have been since the beginning are as follows:

    * In order for a business venture to be successful, word of it must reach the consumer, and in significant numbers.

    * The product being offered to the consumer msut fill a "need" for those consumers and also be superior in quality to like-products.

    * Consumers want to be 'engaged' before, durin
  • Technical CEOs Hiring Sales Reps--Does It Work Out?  By : Phil Morettini
    The hiring of salespeople is often one of the most frustrating aspects of staffing a high tech enterprise.
  • Target Marketing Secrets to Increase Your Income!  By : Jim Klein
    Target marketing is one of the keys to a successful sales marketing program and an important part of your sales training. Starting your marketing efforts without first identifying your target market is like trying to hit a target with a bow and arrow blindfolded. A very small percentage of the arrows will hit the target.
  • Take Control and Your Relationships Will Flourish  By : firepen
    Getting control over someone's decision-making is easy but unnatural for most sales people. This article will show you how to influence decisions and sell more quickly with less effort.
  • Successful Selling and the Theory of Relativity  By : Lee Salz
    Are you as successful as you can be? Are you limiting your personal growth? In this article, you will learn how to remove all barriers that prevent you from maximizing your success.
  • Stop Selling, Ask for A Sales Referral!  By : Bob Urichuck
    A sales referral is when you, as a sales professional, ask a client, a prospect (or even an acquaintance or friend) for the name and contact information of someone who might have an interest, need or want for your product or service.nAn introduction to the individual makes the sales referral even more powerful.
  • Stop Selling! Build Relationships and They Will Buy.  By : Bob Urichuck
    Let's face it, people buy from people, particularly people they trust and like ' people who remind them of themselves. This is the foundation of a relationship. Therefore it is important for you, as a sales professional, to learn how to quickly build rapport and gain that trust.
  • Sorting vs. Selling, The Strategy That Will Set You Free  By : Mike Dillard
    So many people looking to start a home business are under the impression that you have to become a door-to-door sales person, professional telemarketer, or a Mary Kay lady doing home meetings to make money. Wll wrong. (Well, unless you like to do that sort of thing).
  • Six Things You Didn’t Know You Didn’t Know About Cold Calls  By : Leslie Buterin
    Six Things You Didn’t Know You Didn’t Know About Cold Calls
  • Shut Up And Take The Money -And What To Do When They Say, "Your Price Is Higher Than The Competition  By : Bob Janet
    You no longer have to worry about price competition. Using the sales techniques in this article you will be able to increase your prices and close more sales faster.
  • Seven Words You Cannot Say In Sales  By : Daniel Sitter
    Our word choices and uses are important. They often convey our level of intelligence and understanding to others. This is critically important, especially in selling, where perception often means everything. Clear word choices lead to clear communication which in turn leads to satisfying relationships and greater business opportunities.
  • Selling Your Business: How to Find Buyers So You Can Maximize Your Exit  By : Harvey Zemmel
    As an entrepreneur you've put your blood, sweat and tears into building your business. You've worked 60, 70 or even 80 to 90+ hours per week trying to get new clients and retain them so you can increase your revenues. Sooner or later you'll consider selling your business along with all its worries and responsibilities. You'll fantasize about living the rest of your life in an exotic tropical paradise.
  • Selling Toys on Ebay For Holiday Profits  By : Greg Lietz
    Selling items for a profit on eBay is easy when those items are things that kids want. The time of year between October and mid January is especially good since that time of the year is the Holiday Season and many gifts are exchanged.
  • Selling From The Soul  By : Jon Andersen
    When is the last time you listened to someone else give a sales presentation? Could you could tell it was the same sales pitch and same sales techniques they used everyday? Now, here is the scary part, what are people saying about yours?
  • Selling : Getting Your Prospect’s Attention  By : Daniel Sitter
    It is up to us as professional salespersons to offer significant value to our prospects, providing both substantive and compelling reasons for allowing us access to them and their precious time. When we get that open window of opportunity, we must be fully prepared to promptly get their attention and fulfill their needs if we are to count them among our customers.
  • Sell With Sizzle  By : Patricia Drain
    When each of us had the privilege of becoming a sales professional, we all had our own unique experience. There was one common denominator however that we all shared. We all had to go through the following 5 stages.
  • Sell Value, Not Price  By : Jerry Rouleau
    Unless you have the lowest price product, every price is to high unless you sell value. Understand, that not all customers buy on price. Some consumers start off asking about price, however as you find out more about them, you will discover that they have other items that are important to them: items such as quality, warranty, reputation, brand name, and service.
  • Sell Solutions, Not Products  By : Michelle Howe
    You earn wealth by serving other people; by finding the things they want and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about cash flow.
  • Sell Anyone Anything  By : Randy Siegel
    Who we are speaks much louder than what we have to say, for what really sells people on anything is the authenticity of the presenter. Audiences are attracted to authenticity. The more comfortable we are, the more compelling we become. This article examines how being real can help us sell anything to anyone.
  • Sell Anybody Anything Every Time: Increase Sales While Retaining Customers  By : Collier Harper
    Sell anybody anything every time is a guide to closing out prospective customers and turning them into buyers. Read this guide and learn the strategies employed by top business people all over the world. Never miss a sale.
  • Secrets to Wholesale Dropship  By : Jasmine Starr
    When it comes to starting a home based business one of the easiest ways is to use wholesale dropship products. However with all the clutter that surrounds the industry, its best to know what you're getting into before you spend your hard earned money and make the mistakes many others have made.
  • Secrets to Driving Prospects to Your Door with Online Dating Profile Tips  By : Charles Keel
    Just sit comfortably and think what you are looking for in a partner. And try to address this issue when jotting down a few tips about you. Your personality should come across as friendly yet assertive.
  • Secrets to Becoming an Ebay Power Seller  By : John Jackson
    Everyone who has heard of selling on Ebay has heard of power selling.
  • Salespeople: Ask Questions to Find Out if You Are Getting Your Point Across  By : Donald Mitchell
    Most salespeople focus on a great pitch for their offerings. But it may not be such a great pitch if the listener doesn't care about what you have to say or doesn't understand. Questions can help you make more sales than even the best pitch.
  • Sales Training Resources via Free Article Search Engine  By : Wayne Messick
    If you expect to succeed at sales you need to find or develop a style that fits your personality. Stop begging for their business, stop wasting your time with people who don't want what you're selling, and invest your valuable time disqualifying the people who don't fit your well developed picture of what a client looks like.
  • Sales Training for Success with Customers Today  By : Ben Franklin
    Most salespeople are absolutely positive about the fact that they know their customers' needs.
  • Sales training - The ABCD of closing a sale  By : Neil MacLeod
    If you have been in sales for any length of time I am sure you will have heard of a book or a process called ‘The ABC of Selling’. The ABC is quite simple. It stands for Always Be Closing. Over the years it has become a well-known selling mantra. You may already know where it emanates from and if you don’t, by now I’m guessing you know what’s coming.
    Yes that’s right it’s American.
  • Sales Techniques that assist in selling to Generation Y  By : Drew Stevens
    There is one area where the selling professional can achieve more effectiveness by trends and social issues. One of the largest yet daunting areas of research today relates to the Millennials or aptly called Generation Y.
  • Sales Strategy #1: Get Your B*utt on the Phone!  By : Audrey Burton
    Don't be afraid to pick up the phone! If you prepare for it, it's a piece of cake. Check out this article so you will feel confident calling your prospects.
  • Sales Skills that Strike Gold at Trade Shows  By : Deborah Walker
    Don’t spend thousands on trade shows to get little or no sales! Learn the secrets of making trade shows work for you, and generate solid sales leads that will impact your entire fiscal year.
  • Sales Motivation and the Role of Leadership  By : James V Chapman
    Leadership is Motivation, the Leader is a Motivator

    How to motivate your sales teams to be more successful by providing the essential role of leadership. If you follow this step by step advice, on how to motivate your sales people, you will have a sales team that will do almost anything for you and they will work harder with you to succeed.
  • Sales Commissions Earned  By : Daniel Sitter
    As a career salesperson, I have strong feelings about commissions and an important message to all business owners who utilize salespeople to penetrate new markets and grow the customer base. Here is my recipe for a win-win pay-plan that works well for both the business owner and salesperson alike.
  • Sales And Marketing - Let Others Do The Work  By : Ken Harrington
    Why let your advertising rep do all the work when you have a sales force right in your own back yard, and you might not even know it.
  • Sales and Life Baggage: 8 Step Strategy for Effective Dumping  By : Daniel Sitter
    Baggage is fine for carrying-on short flights and overnight car trips, but nagging personal baggage can paralyze your sales efforts. What do you carry around with you that is constantly weighing you down, limiting your flexibility and holding you back? Most of us carry the burden of something; usually more that we should. Why do we and how does this behavior impact our selling?
  • Risk Reversal a Marketing Skill  By : Bart Gibby
    Risk reversal is a defining part of marketing to any customer. Customers take all the risk in the traditional sales situation. But when using risk reversal you can eliminate timid customers by utterly destroying purchasing anxiety and increase sales up to 50%, 100%, and some businesses report more.
  • Repeat Business Equals A Residual Income Stream  By : Michael Laleye
    Residual income comes from other people reacting to a single action by the business owner. What better way to secure residual income then through repeat business?
  • Remind Yourself Why You're A Mortgage Professional  By : Tom Domin
    You've probably had one of those days since starting your own mortgage business. Here's why you're in the business...
  • Referral Marketing in the Real Estate Business: A Must  By : Tabitha Naylor
    Referral marketing can be one of the greatest assets to building a sucessful real estate business. This article briefly touches on why and how to successfully market to your past clients.
  • Realtor Referrals - A Mortgage Marketing Strategy That Works  By : Shane Brooks
    The mortgage industry today is jam packed with all sorts of incomplete, outdated, and/or ineffective strategies for todays mortgage professionals. realtor referrals is by far the most effective mortgage marketing strategy that exists and will stand the test of time no matter what state the market happens to be in at the time. The trick is knowing how to get these referrals, and knowing which realtors to work with.
  • Put That Phone Down, Quit Cold Calling, and REALLY Start Prospecting  By : Tim Hagen
    Cold calling is a tough job in the sales world. Sales people typically do not like to cold call nor do customers like receiving them. There are internet based services that brings customers and sellers together comfortably.
  • Prospecting Beyond The Cold Call  By : Tim Hagen
    This article opens the mind to various ways of finding new clients without having to make the painful cold call.
  • Promotional Stand As A Medium Of Marketing  By : Mahoney
    Promotional tools form the most critical mediums of marketing and advertisement of a company’s product or service.
  • Print Advertising... The Forgotten Direct Sales Income Generator  By : Kevin Sinclair
    Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell.
  • Power Words  By : Wendy Weiss
    Some words are better than others. Some words are stronger and more evocative than others. When you are on the phone with a prospect, you have about 10 seconds to grab and hold your prospect’s attention.
  • Persuasive Arm Twisting  By : Gary Crow
    "We have found that the most effective persuaders use language in a particular way. They supplement numerical data with examples, stories, metaphors, and analogies to make their positions come alive. That use of language paints a vivid word picture and, in doing so, lends a compelling and tangible quality to the persuader's point of view." - Jay Conger - Read about the real persuaders and the dedicated snake oil hucksters.
  • Persuade People and Earn Higher  By : Leon Edward
    In business, the primary goal is to succeed. Focusing on four basic principals can increase your sales by up to 300% or more
  • Persistance! The Art of Getting It Done  By : Paul Donihue
    I have heard it more and more lately. The person on the other end of the phone line, says "Thanks for keeping up with me." ... Or, "Thanks for bugging me, in a good way."...You see, to be successful in sales, in business, in building relationships, it takes downright, unadulterated persistence.
  • Partnering with Your Wholesale Buyers for Sales Success  By : Accessory Brainstorms
    Partnering with Your Wholesale Buyers for Sales Success!
    In an uncertain economy, what can retailers do NOW to intrigue shoppers, make them feel good in this new moment, and encourage them to buy more of your product?

    GET INVENTIVE!

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