5 Biggest Mistakes People Make When Writing SEO Press Releases - By: Robert Thomson

In order to attract both online and offline attention, press releases are an excellent tool. When you publish newsworthy information about your business online, it'll be seen both by search engine users and journalists who are scouring PR sites for material to write about.

In order to make the most out of submitting press releases online however, it’s essential to apply SEO tactics. Here are some of the biggest blunders made by people submitting SEO press releases. Learn from these mistakes and make sure your press release achieves a respectable ranking and gets seen by the right people!

1. Being too Promotional and Not Having Any News. Don't be overly promotional in your press releases and avoid saying 'you'.This will make your press release sound too much like a sales-pitch. After all, don't forget that press releases are supposed to be news. If you are promoting your business overtly in your press release, some PR sites may not accept it. Remember that a press release must announce a new product or service or announce a limited-time promotion or sale.

2. Not Using Any Photos. The beauty of SEO press releases is that you can include images related to your announcement or your company logo. Internet users have a short attention span and photos can capture their attention better than anything else on the page. Give your SEO press releases a boost with photos and images.

3. Using a Boring Title. Most people submit press releases that never end up getting seen. Why? They use titles that put people to sleep. If you want to attract attention and get people to click through to your press release, you need to write an enticing title. Give your announcement some urgency. And don't forget to include your target keywords in the title. Make sure the title is very descriptive and no more than 80 characters long. Avoid using jargon and instead keep your tone conversational and inviting.

4. Not Embedding Links and Not Putting the First Link Early in the Press Release. Online press release submission sites give you the opportunity to embed links in your press release - so you use it! Embedding links in your website is an excellent way to drive traffic and it is also a helpful link-building strategy, which is essential in SEO. For your links to have more power, place the first link as early in the press release as you can. Make sure the anchor text of your links contain your target keywords.

5. Not Making Use of Quotes. Quotes give your press release credibility. Make sure to include at least one quote in your press release from a happy customer or the boss of your company. You are allowed to include quotes from people who are blatantly promoting your company so use this chance to your advantage. Make sure to use enticing quotes because they are often pulled from articles and enlarged as a way to attract readers.

So there you have it. SEO press releases are gaining traction because many business owners are starting realize how much potential they have. By creating enticing press releases optimized for the search engines, you can rank for a number of different keywords in your market, build links, drive traffic to your site, and possibly attract offline attention. In sum, SEO press releases are a marketer's paradise. Use them to your advantage by avoiding these common blunders and you're bound to dramatically improve business.

In order to attract both online and offline attention, press releases are an excellent tool. When you publish newsworthy information about your business online, it'll be seen both by search engine users and journalists who are scouring PR sites for material to write about.

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