Increase Leverage For Your Affiliate Business By Outsourcing - By: Sue E White

The objective of leverage is to gain the greatest advantage with least possible effort. Specifically, for affiliate businesses that means greatest profit with minimum personal involvement.
Prior articles described ways of increasing leverage by 1) re-using content, and 2) re-purposing. In this article, we'll focus on gaining leverage by outsourcing routine, or non-value-add work, and any work that simply doesn't fit our personal skills, experience and/or character.
Marcus Buckingham and Curt Coffman described some interesting findings from more than 25 years of research by the Gallup organization - initially in their book, First, Break All the Rules: What the World's Greatest Managers Do Differently, and subsequently elaborating on those findings in later books. Two of their findings, that are important for online marketers and home-based business owners are these: 1) Improve your strengths, not your weaknesses, and 2) Select staff for talent.
The world of online business has a large learning curve and requires many different skills. Unfortunately, few people are talented at all of them - and even those who are may not be making the best use of their available time and other skills if they focus on their weaknesses.
William of Occam, best known for "Occam's Razor," has stated: "It is vain to do with more what can be done with less."
Tim Ferriss, author of "The 4-Hour Workweek" is a big promoter of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. It may come as a surprise to realize that outsourcing is not relegated only to largecorporations, but given the low cost of international virtual assistants, even small, affiliate companies can afford to outsource a lot of tasks to virtual assistants.
Many internet marketers elect to outsource article marketing. They see the value of article marketing, but either don't can't write well, or simply don't want to, so they outsource article authoring to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on improving areas of weakness will, at best, result in only an incremental improvement in results.
Which would you rather do - multiply your results, or simply see incremental improvements?

Previous articles discussed gaining leverage by 1) re-using content, and 2) re-purposing. In this article, we'll focus on gaining leverage by outsourcing repetitive, or non-value-add work, and any work that simply doesn't fit our personal skills, experience and/or temperament.

If you like what you've just read, and would like to learn how to use outsourcing to help put your income on autopilot, get the
Infinite Income Plan here.