ABC Article Directory Blog

Everyone who understands Internet Marketing will tell you to analyze your web logs… but what does that really mean? What particular things should you pay attention to when analyzing your web logs?

Errors - Page Not Found

How many visitors to your site experience an incorrect or invalid URL? Perhaps you have links on your website to a page that no longer exists. Reviewing the number of “page not found” listings in your web logs will help discern if you have any pages that are not accessible to your visitors. If that is the case, you can then either replace the missing page, or implement a system to automatically redirect the visitor to an appropriate alternate page.

Top Referrers

Where is your traffic coming from? Reviewing the sources of web traffic allows you to assess what advertising campaigns have resulted in increased web traffic. Read the rest of this entry »

Search engine technology has come a long way over the past decade. In the early days just about anyone could fool Google and the other biggies with keyword spamming and overuse of META tags. Of course, this is no longer the case.

Nowadays most of the “good old ticks” don’t work and the majority will get your pages banned. This is great news for you. Over the next few minutes I’ll show you how to make Google absolutely LOVE your web pages and help you jump to the top!

This is all you need to know… Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.

Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.) Read the rest of this entry »

If you are just getting started creating an affiliate marketing business online one of the easiest was to do so is to get a blog at Wordpress.com. It’s free, it’s easy, and you can be up and running in minutes. However, an affiliate marketing blog on Wordpress.com can be shut down before you can say why. Why? because of the Wordpress definitions of a spam blog that are often overlooked. So, do you splog or blog? Are you a splogger or a blogger?

A blog that is operating with the primary purpose of driving traffic to affiliate programs fall into the Wordpress category of “splog.” Wordpress defines an affiliate marketing blog as one it will ban. Wordpress states: Read the rest of this entry »

The big debate raging on the Internet these days focuses on Google’s recent campaign to ensure that paid links aren’t part of the determination of popularity of a website. Their take is that if you buy links, you’re trying to skew the results of any search in order to increase your presence in the rankings. But wait, isn’t that what any successful company wants to do? Increase their presence and popularity?

Taking a closer look at what Google’s official stance is, you’ll find that Google doesn’t condemn outright companies who sell or buy links. In fact, they state on their website that, “Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.” And here is where Google’s new campaign runs into trouble. How does one decide what links are for “advertising purposes” vs. “manipulation of search results?” Read the rest of this entry »

The question some people ask is whether or not pdf documents pass page rank?

Based on my testing, the answer is decidedly yes, but there is still a question of how much weight they are given. I believe they pass at least equal weight as an html page. Nevertheless, optimizing for pdfs makes sense since you are already taking the time to create the darn things anyway.

Here are some tips that could dramatically improve your pdfs search engine friendliness: Read the rest of this entry »

Google Adwords is a very effective form of internet marketing.  When designed properly, you can gain access to a large segment of internet users.  And, you can access a highly targeted market.

Major components of Google Adwords are the ads and the keywords.  Lets take the ads first..

The ads are constructed with four lines.  The first line is the title and contains a maximum of 25 characters.  Usually the title contains a major keyword or key phrase. Always mention what you are offering in the title.

The second line should mention benefits to the shopper; why he or she should buy from you rather than the other guy.  Google gives you a maximum of 35 characters to highlight the benefits of your product or service.

The third line can continue with some benefits but it should contain a call to action i.e.buy, sign up , etc.  Again you have a maximum of 35 characters including spaces.

The fourth line contains the website’s URL and the last line contains the URL of your destination page or landing page.  This lets you determine what you want the shopper to see first and that first site must be relevant to your ad. Read the rest of this entry »

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money Read the rest of this entry »

While rules of engagement already exist, with regard to legal requirements for e-mail (Can-SPAM) and online marketing (search engine rules), they don’t necessarily prevent us from taking short-cuts that involve crossing the lines of acceptable behavior. There are speed limits on highways, but people still speed. There are anti-discrimination laws, but people still discriminate. The truth is that legislation doesn’t necessarily change behavior. A code of ethics won’t necessarily change behavior either, but it might cause people who straddle the line to consider their actions in terms of social responsibility and fair play; rather than complying to a set of complex rules and regulations that are often complicated to understand or misinterpreted .

To that end, here is the beginning of a Code of Ethics that online marketers should consider: Read the rest of this entry »

Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plans.I work with clients and customers who, while being very new to social marketing, are seeing results in the following areas:

1. Higher search engine rankings for their top keywords

2. More rankings of additional keywords or “long tail” keyword phrases

3. More link popularity from sites linking on their own accord

4. More link popularity from social media sites

5. More activity on their blogs, such as more commenting and interaction

6. Direct traffic from incoming links on social media sites (One good StumbleUpon.com submission can net thousands of visitors alone.)

7. Fast traffic increases and steady growth in unique visitors month after month

8. An increase in subscribers and sales. Social traffic, properly acquired, is very warm to your message and products. Read the rest of this entry »

Admin Note: Although the title may seem a little odd, bear with it because the article is quite good.

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right  words or phrases, and presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Read the rest of this entry »