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The major search engines are now busy conducting studies that show us the actions of users doing searches online.

Results from major search engines that monitored searcher behavior over the past year are showing blended results on general search terms. It seems as though along with the generated search results, there are also other results popping up for things such as news, videos or images relating to the search item.

When search engines were not implementing this, users had to do a very specific search to render results.

The results from the studies conducted show the following findings for the habits of searchers using major search engines: Read the rest of this entry »

The SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.

Mainstream Media Engagement

If marketers are working with brands that have an established off or online presence they already have a key advantage. Mainstream media and B2B publications with established trust will likely link to your website, and stimulate others to do the same through simply discussing your operations, strategies, successes and failures. This is a foot-print that’s hard to manipulate. Gaining mainstream coverage can (usually) only come with an established brand presence or exciting angle. If SEO clients don’t have this in place, chances are that they will be swimming against the tide. Read the rest of this entry »

With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websites are developed and presented. Governments and the EU have tried to do this and failed.

The Rise and Rise of Google Checkout

It seems certain that we’re about to see strong growth in take-up of Google’s checkout system for buy-online Websites. Google Checkout is a good example of the company’s subtlety. EBay’s PayPal has a long-established lead here, but it’s regarded as e-commerce for amateurs; it’s a great way of selling Billy’s outgrown bicycle, but there’s no real solution here for serious Internet marketers. By contrast, Google has introduced a feature-rich, scalable payment solution that’s easy for developers to implement.

David Ogilvy always maintained that having a product that delivers what your customers want is an essential for sustained market success. Google’s satisfied that criterion, but it’s then raised the stakes by a clever offer proposition: free order processing to a value of ten times your pay-per-click marketing spend. I have a client spending around £6,000 a month on Google Adwords. Effectively that gives him free order processing, which makes alternatives like ProtX or the infamous HSBC payment gateway look ludicrously expensive. Read the rest of this entry »

Link popularity is a big factor in search engine rankings. The tendency of blog authors is to promote only the main url of their blog unaware that a large amount of traffic also comes from inner pages or deep links as it is popularly called. How to determine which pages needs to be promoted so that you will increase your blog or website traffic will be discussed later but first we’ll touch on the topic about what keywords are searched in the main url of your blog.

Keywords in the home page

Your home page is limited only to a few blog posts. Blogger defaults to 7 pages but you can assign any number from 1 to 99. Individual pages are created for each blog posts if you selected yes to ‘enabled post pages’ in the settings/archiving page of your dashboard. Therefore the keyword relevance in your home page may vary but not on your individual pages or deep link. Blogger assigns a unique url for individual pages.

For example if your home page contains 7 posts, then the 7th post will no longer be in your home page if you create another post. Keyword density which is a factor in search engine rankings will not be the same as the one before you created a new post.

Promoting your deep links is a good option to increase your overall page rank. Page rank for your deep links can be passed to your home page. Among the many deep links which you can see from your archive, which of them should take priority in promoting?

How to determine which pages to promote first Read the rest of this entry »

The SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.

Mainstream Media Engagement

If marketers are working with brands that have an established off or online presence they already have a key advantage. Mainstream media and B2B publications with established trust will likely link to your website, and stimulate others to do the same through simply discussing your operations, strategies, successes and failures. This is a foot-print that’s hard to manipulate. Gaining mainstream coverage can (usually) only come with an established brand presence or exciting angle. If SEO clients don’t have this in place, chances are that they will be swimming against the tide. Read the rest of this entry »

Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together.

Like any professional marketer, I monitor my numerous keywords on a daily basis - especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don’t leave the first page. Read the rest of this entry »

Link sharing doesn’t work. That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.

I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? But you know what they say, “if it sounds too good to be true, it probably is”.

The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that: Read the rest of this entry »

Use the simple SEO tips outlined in this article to get your web-site to the top of the listings on Google and Yahoo.

When thinking about Search Engine Optimization for your site, you must always keep in mind that the basic purpose of your web-site is to make you money. You make money when more people come to your site to purchase things they need. When your web-site has content they like, they spend money with you.

The sole reason you need to show up on search engines, is to let people spot you among the multitude of competitors. To be the first among the few sites a user actually visits, you need to come up among the top few. This is why you use Search Engine Optimization (SEO).

The Search Engine only brings the customer to you. Its the human customer that buys your product. To have a web-site that is great for search-engines but unbearable to humans is just waste of your time. Read the rest of this entry »

SEO news this week comes from Yahoo with their new patents application concerning how search engines find and evaluate keyword phrases on web pages.

Currently, the words you type into a search engine will bring results from every page that have those key words in whether or not they are relevant to the item you are searching for. For example, maybe you are looking for information on Tiger Woods. Yahoo will be able, with the new technology, to assess as a group all the things you are looking for in one search session.

So, instead of throwing up pages about a tiger in the woods, if the search engine gathered other information regarding clubs, golf and green etc then it would be able to narrow it down and work more efficiently.

It is hoped that search engines utilising this software will be able to understand concepts and phrases as opposed to individual words. This should make it much easier to search and find what you are looking for.

As far as the SEO world is concerned, this should make it much easier to make a site SEO friendly, particularly if the key words and phrases are close together on the page. Keywords are one of the most important issues when it comes to making a site SEO friendly. This is what the ’spider’ picks up on and what determines your page ranking. Read the rest of this entry »

Search engine technology has come a long way over the past decade. In the early days just about anyone could fool Google and the other biggies with keyword spamming and overuse of META tags. Of course, this is no longer the case.

Nowadays most of the “good old ticks” don’t work and the majority will get your pages banned. This is great news for you. Over the next few minutes I’ll show you how to make Google absolutely LOVE your web pages and help you jump to the top!

This is all you need to know… Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.

Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.) Read the rest of this entry »