If you are a novice at licensing stock video it may be crucial to become familiar with some of the terms you will encounter.
Stock Footage - Stock Footage or or just footage nowadays generally refers to digitized video that is available to be purchased and incorporated into a filmmaker, advertisers, web designers or individuals existing video project. Saving both time and expense, a video editor needing a shot of a distinct subject can get what they need in a short time and get back to work without shooting it themselves or hiring someone else to shoot it.
Clip - Clip is a name that refers to a short piece of stock video. Stock footage is normally licensed as individual clips. Most stock video footage is available in clip lengths of 5-60 seconds.
Royalty Free (RF) - Is a term that refers to the purchasing model the stock footage is available through. An RF license gives the final user, after an one-time payment, the rights to use and re-use the media continuously in an endless number of projects with no additional costs. The intellectual property rights of the material remains with the creator and some additional restrictions may be relevant (make sure to examine the details of the licensing agreement for exact restrictions).
Rights Managed (RM) - While Royalty Free allows an all-encompassing use of a piece of footage, RM is a bit different in that the licensed rights of an Rights Managed stock footage clip are quoted based on a distinct usage and a restricted amount of time. Rights Managed licenses may be more or less costly than an Royalty Free license depending on your final use of the clip. Because of this a RM purchase usually requires discussion with the footage creator or stock company sales staff.
High Definition - High Definition or HD describes the format of the video. 1080 and 720 are the two different sizes that HD footage typically is available in. The numbers refer to the top to bottom resolution and are usually shown in a format like 1920 x 1080 or 1280 x 720 where the first digit refers to the horizontal resolution and the next number describes the vertical dimension. Both formats display in a 16:9 widescreen composition. Whether you need 720 or 1080 is dependant upon the format of the rest of the content in your footage project. If you have a footage clip you would like to use that is a larger size than the rest of the video in the production it is very easy to scale it down to meet the standards of your existing work.
Progressive and Interlaced - With progressive scan a dynamic picture is displayed so that all the lines of each frame are drawn consecutively in sequence. Two fields are used to display an interlaced video frame. One field draws the even numbered lines and the other field draws the odd numbered lines. Both fields display information alternately at a fast rate so that when observed each frame looks like an intact picture. Often progressive or interlaced footage will be denoted as a "p" or "i" next to the resolution of the footage such as 1080p.
Audio - Is the sound source connected to each footage clip. It is common for the majority of hd video to not have a sound track as part of the digital file. A video editor will often need to build their own audio track using sounds, sound effects and such.
Even though you might come across other terms when licensing footage these are the prominent ones that you will need to be acquainted with and understand in order to make the licensing process simple.
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CrackerClips Stock Media is a provider of royalty free HD Footage. In addition to HD Footage, CrackerClips offers Stock Footage Packs specifically sized and priced for use on the web. The newest pack, the Nature Video Web Pack, is available for instant license and download.
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