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10 Website Mistakes To Avoid For Your Online Business

     A successful internet business involves more than putting up website online and then sitting back waiting for the customers to come flooding in. As an online business owner you have to know how to attract visitors to your website. Once at your website, you have to tell your visitors how your products or services can benefit them and then you need to motivate them to action. Online business is about using the internet to your advantage.

Here are 10 mistakes to avoid with your internet business, so that you don't miss out on the great opportunity that an online business provides today's entrepreneurs.

1. The benefits of your product or service are not clear.

Your website should clearly outline the benefits of your products and services and how they can make life easier, better or safer for your customers. Your internet business website should be written and designed from your visitor's perspective.

2. Your website is difficult to navigate.

All relevant content on your website should not be more than 3 clicks away from the home page. Keep your website navigation simple and have clearly organised hypertext links so that visitors can find exactly what they are looking for quickly and easily. Also ensure that your website has text that is easy to read and understand.

3. You don't know who your customers are.

Your website cannot sell all things to all people. When starting an internet business, or any business for that matter, you need a clear idea of who is your target audience. If you don't know who you are selling to, how can you sell it to them?

4. The website content is difficult to understand.

When somebody lands on your website for the first time, you only have seconds to get their attention. If you want your messages to appeal to your target customer, make sure it speaks to them in a language and tone that they can understand.

5. There is no clear Unique Selling Proposition.

If you don't know why somebody should buy from your internet business and not your competition, then how do you expect your potential customer to know? This is the one thing that sets you apart from every other online product or service that your prospect could possible buy to fulfil the same need.

6. Your customers have no way to contact you.

Don't stop your customers from contacting you if they want to. Clearly show your contact page on your main navigation bar and include a contact email and,ideally, a telephone number.

7. Your internet business does not reflect your personality.

Building and enhancing your online credibility is an ongoing process and something that has to be continually maintained. You want your prospects to feel like they know you. Your online business has a personality and everything you do should reflect it.

8. Your website takes too long to load.

The average the load time for first-time visitors to an internet business website home page is approximately 7 seconds. If your website takes too long to load, you can say goodbye to a lot of website visitors because they won't hang around waiting for your website to load.

9. There is no email capture form.

Not everyone is ready to buy when they land on your website. But, if they visited your website it does show that they were interested in your products or services. With an email opt-in form they can submit their email to your database to receive further information from you via email marketing.

10. There is no objective to your internet business.

If your internet business has no objective, how will you know if it was successful? No matter what business you are in, always have a plan and an objective for everything you do.

Article Source:

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business, you can get free access to one of the best online business marketing bootcamps avaiable.

Posted on 2014-03-10, By: *

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Note: The content of this article solely conveys the opinion of its author.

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