Using article marketing campaigns is an effective way to build website traffic. They're also effective for building up a potential base of customers. However, your marketing campaign is only as good as your writing.
Here are 7 tips for creating high-quality pieces:
Write Informative Articles
Your work should address issues, which are important to your audience. No matter what niche you're targeting, they desire quality information presented clearly to them. Informative articles are ones that present new ideas, facts, statistics, viewpoints, perspectives, and analysis. After reading a piece like that, the reader goes away feeling he or she's increased their knowledge about a subject.
Write on Timely Topics
Your niche audience wants to read relevant and current articles related to their interests. To write these types of articles you must stay up-to-date with the latest trends in your field. Only then can you write timely, intelligent pieces related to your products and services. You give your readers fresh and useful information, and portray yourself as knowledgeable in your chosen business field.
Include Links to Your Website
Every article you write and send out as part of a marketing campaign should have a link in the Author's Resource Box back to your website. The thrust of article marketing is writing top-quality pieces that enlighten your readers and get these readers heading your way. A link at the end of an article to your website is the way to do it.
Allow for Re-Posting
Give your readers the opportunity to post your works elsewhere, provided they maintain your links. In this way, you get further widespread distribution of your articles to sites you may not have thought of, and your links go along for the ride as well. This is conducive to more traffic heading back to your business website.
Don't Overdo Keywords
First, use one keyword string for each article. Don't populate your work with many keyword strings as your article will read unnatural and will essentially appear as a blatant sales letter. Choose a keyword string relevant to a product or service you're trying to promote. Place it strategically throughout your informative article - title, summary, 1st paragraph, last paragraph, and in some of the main body of your piece. Don't overdue it though; 'keyword stuffing' is frowned upon as a search engine optimization (SEO) technique.
Limit Your Article Length
A good article for article marketing purposes should be around the 500 - 600 word range. Don't be verbose with a long winding article. People like to read shorter pieces on the web. By planning and outlining your article properly, you can say a lot in 500 - 600 words. This length forces you, the writer, to get to the essence of your article - you only include important information, not filler fluff.
Review Other Articles Concerning Your Topic
There are two reasons for doing this. The first one is, you get to understand your business competition - what they're writing about and how they're approaching their readers. Second, you gain new insight into your field via the articles others have created. Reviewing other articles keeps you up-to-date on what the hot topics are within your niche.
Articles written to give useful information to your niche market are articles suited to a good article marketing campaign. Take the time to write quality articles that impart timely, relevant, helpful information to your readers. These types of articles are the kind that can increase the amount of traffic your website receives.
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