One of the best aspects of a social media marketing campaign is its low cost. You can save a lot of money and do this yourself, but you will need to get some training and invest time and energy. The difficult task can be handled by a reputable company that can do so in a cost effective and result oriented manner that wi..."> 8 Points to Plan Your Social Media Marketing Strategy on Twitter | ABC Article Directory
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8 Points to Plan Your Social Media Marketing Strategy on Twitter

     Another advantage that comes with social media marketing is that online advertising with sites like Facebook is one hundred percent free. You no longer have to rent a billboard or air time on the television or radio. You do not have to pay for ink and paper and distribute fliers about your business. You can do it all electronically and be much more productive. Almost every human being, in the United States at least, has heard of Facebook, MySpace, and Twitter. Most of them have profiles. By marketing your business online, a completely new world of advertising opens up.

With all these advantages, a business almost cannot survive in our world without internet marketing. The best thing about it though, is that it is affordable, effective and can work for anyone. Any business, no matter how small, can effectively market itself online.

At this point in the game, most companies that partake in Digital Marketing have accepted the fact that Social Media must be a part of their overall strategy for success, and are incorporating these efforts into their marketing plans. However, many of these companies are making the same mistakes with these efforts. Specifically, there is a conspicuous slack of 'Social' in their Social Media efforts. The whole point of Social is to facilitate people's desire to communicate with one another. These communications are now able to take place in real-time, among people from all corners of the world.

The raw power of Social Media is being displayed daily, with shining examples including the solidarity shown during the Iranian elections and recent natural disasters where people have bandied together, shared information, and ultimately gone to the rescue of their fellow Social Media users. These are examples of how the 'Social' in Social Media can make an impact on the world, but how does it translate to the marketing environment? The answer is actually much simpler than the tactics being used by many major businesses.

To some companies, a simple presence on Social is enough for them to feel satisfied. They may have a Facebook page with a healthy amount of subscribers/fans, and a Twitter account with several thousand followers and feel that their efforts are being successful - and perhaps they are correct. Still, we must look closer at their execution in order to see where they are lacking. Upon closer inspection we learn that the company's Twitter account is filled with simple, predictable tweets. They are posting news stories from highly trafficked pages, and re-tweeting interesting stories. But, there is zero communication between them and their customer and they are not responding to people who mention their brand. In short, they are participating in Social Media, but not engaging.

The problem here is that engaging is what Social Media is all about. This is not a hands-off initiative like Search Engine Marketing, it is a personal and very human relationship. Using Social Media without engaging is like keeping a Ferrari in first are not truly experiencing what the medium has to offer. Marketers the world over must up-shift their Social Media efforts and begin communicating with their audiences. If their product or service is mentioned in a Social Media outlet, whether in a negative or positive light, the company should respond to the mention.

Article Source:

Jim Struber is a Social Media guru and Faith Based Marketing expert. #keep##randurls[3|1|new line|Money Site URL List 1|]#

Posted on 2011-04-06, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author,

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