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American Companies Are Going Green

     While many corporations are still clinging to the old way of doing things and are constantly fighting the Environmental Protection Agency and lobbying government to reduce regulations, some companies hae decided the capitalize on the rising popularity of "green" businesses among consumers. These companies can be found in every market ranging from food suppliers to banks. While most companies still have a long way to go before they can be considered environmentally neutral, the steps they have taken already made a positive impact on consumers and improving their business. Here are some of the largest companies who are reducing waste and improving the environment.

In order to truly cultivate a desire among businesses to consider the impact they have on the environment a couple investment companies are making "green" companies their number one goal. Ceres is a group of investors that have joined with public interest groups to effect climate change. Their goal is to develop a climate risk program that promotes transparent corporate disclosure on all environmental impact. The program now has around 60 high rated investors. Innovest is another company that is helping investors to find the most "green" ideas on the market. This research firm advises investors on the best environmental business opportunities using a rating system that has been called the environmental equivalent to the financial service provided by Moody's.

A logical place and perhaps one of the first corporate markets to embrace the environmental conservation movement is the food market. Whole Foods has long been a destination for shoppers seeking organic and high quality foods. The supermarket giant is the first corporation in the United States to buy Wind credits that covers all of its electricity usage. Starbucks, the popular coffee chain, introduced a revolutionary business plan called "bean to cup". The coffee company is involved in every aspect of their supply chain so they can monitor their global environmental impact. Their decision to use coffee sleeves made from recycled materials saves around 80,000 trees a year. They have also offered discounts to customers who bring in their own coffee thermos which has also reduced waste. Organic Valley is a farming cooperative that has seen record growth in recent years. By bringing together more than a thousand family farms into one participant owned business they have been able to grow as a company without having to turn to harmful corporate farming practices.

Finally, an unexpected company and one United States City have made some of the biggest strides toward reducing the environmental impact seen in recent years. Tesla Motors known for their high end luxury cars has created a car that is dazzling speed junkies and environmentalists alike. The new Tesla Roadster has been developed as a hybrid. Tesla has proven you do not have to sacrifice speed and acceleration to build a care with an environmental conscience. The Roadster can go from standing still to 60 miles per hour in just four seconds with zero carbon dioxide emissions. While not exactly a corporation, the city of Austin Texas is the capital of one of America's most highly polluted states. In an effort to improve the states less than acceptable standing, the city has pledged to be carbon neutral by the year 2020.

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Posted on 2012-09-07, By: *

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