An Independent Restaurateur's Marketing Story - One You Will Not Believe

Hence, forensic accountants must have the required education and training in order to perform this exciting and challenging task. The first step is to obtain a degree.

Let's look at some of the colleges/ universities that offer programs in this field.

Utica College (UC)

UC was founded in 1946 and is a comprehensive institution that offers Bachelor's, Master's and Doctoral degrees. UC offers B.S. in Cyber Security/Cyber Crime Investigations and Forensics and a Master's degree program in Economic Crime Investigation.

Jones International University (JIU)

Rasmussen College (RC)

RC was founded in 1900 and today, RC is a provider of educational experiences, delivering accredited Bachelor's, Master's and Associate's degree programs. RC offers a degree in Accounting with a Financial Investigation emphasis.

Florida Atlantic University (FAU)

FAU was founded in 1964 and ranks in the top 10 universities in the United States for its CPA Examination pass rate. It offers Master's in Forensic Accounting.

Let me tell you a true story of how one exceptional independent restaurateur markets his restaurant.

Jorgen has been in the food service and restaurant business his entire career. He is European-trained, originally from Denmark. His most recent restaurant was in Delray Beach. It was a wonderful, small family-affair that served memorable food (and experiences), in an atmosphere that most folks could only dream about.

He first approached me because he had read some of my thoughts in articles I had written for Today's Restaurant News when I lived in Florida. I visited him at his restaurant and we hit if off as colleagues and good friends in the business. It was always a great treat to visit he and his family (his younger son, Christian, is a graduate of the Culinary Institute of America; his wife, Monica, decorated the entire place!) and see a real culinary - and marketing - expert at work.

I remember the time when I asked him to visit with my MBA class at Florida Atlantic University. I was teaching a night course in "advanced service industry marketing" to aspiring MBA's. I wanted to have people like Jorgen, who had really DONE IT in the trenches...come and talk with my adult students so they could really see the life of a non-academic marketer...using his street smarts to make it happen as an independent restaurateur in such a hyper-competitive arena as the south Florida food service market.

He showed up in his chef's whites, hat and culinary medals. One of the many stories he told them that night was the true story of how a couple from Cleveland, staying at a prominent Miami Beach hotel, had had an incident during their previous night's visit to his downtown Miami restaurant.

It was his habit the next day, to telephone a few of the guests who had dined with him the previous evening. This unhappy wife from Cleveland was quite surprised to hear from Jorgen himself - the Executive Chef and owner of the restaurant.

It was then that he learned of this unfortunate incident the night before.

As an apology and compensation, he sent them a check for their entire meal, gratuity...and more.

Twenty years later, that same couple were dining with guests in his then smaller restaurant in Delray Beach.

The man stopped him and reminded him of that night twenty years previous.

Article Source: http://www.abcarticledirectory.com

FAU MBA can help you later in your career. It can also help you now.

FAU MBA, Are You Searching For Options to Work From Home Today?, An Independent Restaurateur's Marketing Story - One You Will Not Believe,

Posted on 2011-04-12, By: Juan Bonner *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author, Juan Bonner