ABC Article Directory banner displaying blue butterfly logo. Click to go directly to the main Homepage

Are You Making Wise Use Of Your Website Budget?

     Search engine optimization mention it to many website owners and they stare as if you were speaking in a foreign language which is why most of them enlist the expertise of someone who is skilled in this area, which means spending money. Of course, an endless budget would be great and allow for almost any work on a website.

Reality check - businesses have a budget for website work and need to get the most from it. By knowing what elements of SEO are the most important and how to manage such optimization efforts, it is possible for a company's hard-earned capital to be spent wisely and yet achieve all optimization goals.

Understanding SEO Contracts

The wisest use of money that is budgeted for website optimization is to hire a professional SEO company, one that is able to correctly assess client needs and achieve good results in the quickest amount of time. Enlisting the services of a reputable SEO agency is the best place to look for such help and at the best rates.

Paying for SEO services can seem a little complex since the work is so individualized and most agencies offer numerous payment contracts depending on the services requested:

  • Fixed Prices - Just what it sounds like, this is work contracted at a fixed price for an agreed-upon amount of work or time spent working toward specific website goals.
  • Project Services - Work paid for in a lump sum for the completion of a specific project on a website;
  • Contract Services - Work paid for in a lump sum for the completion of more general projects that are common to most websites.
  • Monthly Retainer - A monthly fee paid for continued, more generalized services such as SEO analysis and maintenance. For those responsible parties who are inexperienced with website work, a monthly retainer is the best option that usually provides the most service for the money.
  • Consulting Fees Some website owner can do a great deal of the work themselves but need guidance particularly if problems are encountered as to what exactly should be done.

    Any of these contracting methods can be the most efficient for each individual circumstance depending on how much and what kind of work is needed. It is a decision that a website owner and SEO agency should decide together.

    Hiring Red Flags

    Some agencies are naturally going to be better than others, although in general the same skills and services should be provided. Be wary of any firm that uses unheard of practices, offering a guarantee of #1 ranking in the search engines in 30 days this will not happen without drawing the negative attention of Google. Changes in the internet world are ongoing and endless and no one can predict or control what will happen or when. Any claims to such guarantees should frankly be avoided or at the least, carefully researched as to the reputation of the firm offering it.

    Most reputable SEO agencies do not offer such guarantees as no one has control over the search engines and how a website will perform even when using the best optimization methods there are just too many variables involved. SEO work requires much planning and individual effort, so an agency that is giving away its services for much less than the going rates probably does not really know what it is doing.

    Article Source:

    Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about Houston Search Engine Optimization, go to the main website at:

    Posted on 2013-06-17, By: *

    * Click on the author's name to view their profile and articles!!!

    Note: The content of this article solely conveys the opinion of its author.

    Animated RSS Symbol for the ABC Article Directory rss category feed ... Get Every New Web Development Article Delivered Instantly!

    Facebook Comments

    " data-width="470" data-num-posts="10">

    Cartoon image of a figure holding a magnifying glass looking for articles in the ABC Article Directory

    Still Searching? Last Chance to find what you're looking for with a Google Custom Search!

    Custom Search

    Or.... You can search this site using our Bing Custom Search!


    Did You Like/Dislike This Article? Give It YOUR Rating!

    Please Rate this Article

    No Ratings Yet. Be The First To Rate This Article

  • /EDF Publishing. All rights reserved. Script Services by: Sustainable Website Design
    Use of our free service is protected by our Privacy Policy and Terms of Service | Contact Us

    User published content is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License
    Increase your website traffic with

    Valid CSS!


    Powered by ABC Article Directory