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Best Photographers

     Fashion is the most changeable thing and at the same time it is the most regular. Every year brings us new fashion trends, but every decade brings back the trends of the previous years and makes them popular again. Fashion photography covers the fashion world and all the changes that take place in it. When you browse the portfolios of the most famous photographers you can observe the chronology of design trends and find out their peculiar features. On the other hand, the works of some well-known photographers influence the design trends in the sphere of world fashion greatly. The style of each famous photographer is unique and can't be mixed up with anyone's else style. This post features the most effective and well-known fashion photographers of all times (from my point of view) and some of their works. Of course, you can argue the choice and the list of photographers, but in any case all of them are undoubtedly great.

Mario Testino is such an iconic and legendary photographer by now that it's hard to believe he grew up wanting to be a priest, or that he dyed his hair pink to get noticed when he did realize he wanted to be a photographer. He's shot an overwhelming number of celebrities and cultural icons, from Diana, the Princess of Wales to Emma Watson, Cameron Diaz, Gwyneth Paltrow, Julia Roberts, Kristen Stewart, Gisele Bündchen, and Lady Gaga. He and stylist Carine Roitfeld are credited with reviving Gucci in the mid-90s with their groundbreaking, provocative ad campaigns. He's continued to shoot for nearly every magazine, in addition to Burberry, Gucci, Versace, Calvin Klein, Dolce & Gabbana, Salvatore Ferragamo, Estee Launder, Michael Kors, and more. He continues to receive royal commissions, and in 2002 had a massively successful show at The National Portrait Gallery in London titled Portraits, which went on to tour in other cities internationally.

Bruce Weber is legendary. He's shot some of the most iconic Calvin Klein, Ralph Lauren, Abercrombie & Fitch, and Versace ads to have ever been made, and continues to shoot for Vogue, GQ, Vanity Fair, Elle, and Interview. He got his start at GQ in the late 70s, but received widespread recognition for his Calvin Klein ads in the late 80s and early 90s for his in-your-face black and white images of both heterosexual and homosexual couples. He has also collaborated extensively with Ralph Lauren and done music videos for the Pet Shop Boys.

Patrick Demarchelier's career began to take off in the early 90s, when Elle, Marie Claire, 20 Ans Magazine, Vogue, and Harper's Bazaar took notice of his immense talent. He solidified a 12-year collaboration with Harper's Bazaar, has shot covers for nearly every major fashion magazine, and did iconic ad campaigns for Dior, Louis Vuitton, Celine, TAG Heuer, Chanel, Yves Saint Laurent, Lacoste, Calvin Klein and Ralph Lauren. In 2005, he was awarded the contract for the Pirelli calendar. He continues to be a force in fashion photography and has interestingly been referenced in The Devil Wears Prada, Sex and the City, and America's Next Top Model.

John Rankin Waddell, who goes by the name, Rankin, has had an immense photography career so far, of which fashion is just the tip of the iceberg. He, along with his partner, Jefferson Hack, started Dazed & Confused magazine, and since, he's also started Another, Another Man, and HUNGER -- all magazines that champion top-notch photography and art direction. His work for numerous other publications quickly became fine art exhibitions, ad campaigns, documentaries, and music videos, and he's found brilliant ways to connect his work with philanthropic efforts. In short, Rankin's influence as a fashion photographer has launched the careers of others to unexpectedly incredible proportions.

Juergen Teller's raw, overexposed style has made his work unmistakable. Mostly shooting in color, he has shot every Marc Jacobs campaign since 1998, including ones featuring celebrities like Winona Ryder, Sofia Coppola, Rufus Wainwright, M.I.A., and others. He tends to include himself in his photographs -- in 2005, he photographed himself with Cindy Sherman for a Marc Jacobs ad. Teller also has close collaborative relationships with Helmut Lang, Yves Saint Laurent, Vivienne Westwood, and Céline. He has shown in a multitude of group and individual exhibitions, including at the Metropolitan Museum of Art, the Museum of Modern Art, and the Venice Biennale. In 2008, he and Marc released the book Juergen Teller: Marc Jacobs Advertising 1997-2008, which quickly sold out via pre-order.

Copyright (c) 2013 Leon Goodman

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Posted on 2013-04-23, By: *

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