As mobile devices are becoming the relied-upon way to access the internet on the go, the transition to responsive web design is becoming more relevant and preferred. It is a newer idea in internet design that can alleviate many of the viewing problems that is experienced by standard websites when accessed on smaller viewing devices. Something that can be overlooked when considering the conversion of a website to responsive design is email, especially those that are sent out as HTML pages. In order to retain readability with HTML emails, they must be converted into a responsive layout as well.
The Need To Be Responsive
The same way that standard HTML websites can break apart and lose formatting when viewed on smart phones or tablets, HTML emails face the same difficulties. Sending an e-messages in HTML format is the preferred way to communicate online today; however, when the file breaks apart when it is opened on a mobile device, it might as well be a text document, which will at least get the message viewable. Going back to plain text usage is definitely a step in the wrong direction; the obvious answer is to go responsive with email as well.
Responsive Design Progression
Though the same basic design principles are used as are done on the responsive web pages, email can be somewhat more difficult to create than just basic pages. The reason for this is partially due to the lack of HTML code standards involved in their creation as well as the fact that HTML used this way is a newer process than websites are at this point. Code gurus are only at the beginning of perfecting them, although the results have been promising so far. As the technology in responsive web design develops, e-message creation will eventually become faster and easier, making it the preferred type of communication rather than HTML.
Tips on Creating Responsive Email
Responsive websites have created a need to make just a few changes in how content is created and displayed – and it is the same necessity for emails as well. The main concern in this case is getting a message down to its smallest size, both with content and with images, since the code is simpler and the file smaller.
Other important properties that must be incorporated into this type of internet communication is a single column design, the use of fonts that are large enough for easy reading, a limited use of images because not all email clients need to view them anyhow, and careful attention to formatting with left alignment to avoid throwing the layout off when viewed on different mobile platforms.
Since these messages will have a one column, vertical design, it has become important to develop the best order in which to present information on mobile devices. It is also important that any call-to-action buttons and links be placed somewhere near the top of the document . Getting the featured information onto the mobile device viewing screen before having to scroll very far down a web page is a good way to keep important text located where it will receive the most attention.
As design gets better and easier, it will soon be possible to send any type of communication or view any kind of website in the most favorable way no matter what type of viewing platform is used. Responsive email layout is only in its infancy due to the number of shortcomings found in existing HTML code; however, as quickly as web development adopts the new, responsive web design format, improvements in email design are likely to happen in the very near future!
Article Source: http://www.abcarticledirectory.com
Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about Texas Web Design, go to the main website at: www.webunlimited.com.
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