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Car Incentives Boosts Auto Sales In 2010

     For a few dealers this year has been one of their best years of business. more than 600 dealerships on the chopping block in the second round of cuts by GM were re-established this year.

With reinstatement came new car incentives and new requirements which dealers had to fulfill, but these did not affect business negatively. Auto Sales shot up about 25 percent over 2009.
GMs auto product lineup has been remarkable after GM rebounded from its bankruptcy which customers noticed by increasing preference for GM autos.

GM has really come out with stuff people want to buy. A result of change in their policy - people buy what they build, and started building what people would really like to buy.
The top-selling vehicle was the Equinox SUV. Other front-runners included the Acadia, Cobalt, Silverado and Terrain.

The GM product lineup proves to be strong. All the makes and models are running neck-to-neck as evidenced by a search for new cars online and it would be unfair to point out just one that is running the pack anymore.
Another positive sign of improved business at the end of 2010 is that dealers are once again looking for technicians and interviewing a few in the coming weeks.

In Aurora, IL, Max Madsen Mitsubishi reported 2010 as its best year in its eight years of business. The dealership says its success is due to an attractive product lineup, popular incentives and its customer service. The dealership is selling about equal number of new cars and used cars. It carries approximately $1 million in used car inventory.
They confirmed that their sales in 2009 were dismal but were a lot improved by end of 2010. Auto sales are up 20 percent over 2009.

The increase in auto sales all over has been slow but pretty steady throughout the year, which also saw the advent of the cheapest new car in 2010. There was not a single month in the last year that sale decreased than that of the previous month.
car sales of Continental Mazda, Audi and Acura of Naperville dealerships increased between 10 to 20 percent better than 2009.

A just reopened Mazda dealership in August 2009, did not have a true year-to-year comparison, But their Acura and Audi dealerships sales shot up 40 percent in 2010 with the best car rebates.
According to local area dealers, a number of factors together push car sales today. These include incentives, better technology, and new or redesigned vehicles.

Fair Oaks Ford in Naperville reported an overall sales increase of 12 percent more than that of 2009. Market demand may be up due to the recent modernized products as well as more quality being built into auto designs.

Like Ford, the Jeep/Dodge nameplate has been driven by a new product, the 2011 Grand Cherokee. Sales of Naperville Jeep/Dodge were up about 10 percent this year. The increase in new-car sales both locally and nationally indicates that the economy will continue to recover.

The new Cherokee model helped increase car sales, as did the new improvements made in terms of the quality.
The Christmas season and 2010 are finished strong with proving the idea wrong that car sales in December were dead. in the past 20 years business this December became pretty good. December has now become a solid No. 3 in terms of monthly auto sales. People have realized the benefits of the great incentives and end-of-the-year deals.

However, a word of caution at the end is that the consumer is going to temper the market demand with what they need not what they want.

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Posted on 2011-01-10, By: *

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