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Enterprise Social Networking Site Yammer Product Analysis

     Yammer is a corporate social network service launched in September 2008, the growth is very rapid, and in less than three years time, it already has more than 100,000 corporate users in more than 160 countries and regions, including the wealth 85% of the 500 companies ... Cisco, Groupon, Adobe, AMD, Intuit and other companies are Yammer Yammer website said user. ,7-11 this year, Ford Motor Company, Southern Company, Shell and SuperValu have become Yammer customers.

Positioning determine success or failure: what Yammer positioning?

Facebook positioning public groups, Yammer positioning of enterprise groups. Facebook is no threshold, people can register. Yammer enterprise users via E-mail registration. It locked segments and corporate users. Viewed from this angle, Yammer overall closed, partially open, to provide personalized for each enterprise SNS platform, a working version of Facebook.

The Yammer oriented colleagues at any time to express the state: what I am working on, what I'm working on. Yammer is essentially an SNS tool, and be able to make work easier, more efficient.

Yammer function-oriented

The Yammer theme What are you doing the work. This is a guide, let you publish state organizations colleagues to discuss the creative, ask questions, share links and other information. From this perspective, Yammer is equivalent to the establishment of an internal knowledge base for each enterprise KM, here to save all employee records and question-and-answer dialogue record.

It does not have a character limit, you can add photos, documents and videos. Easy throughout the organization completed in a convenient platform for the sharing of knowledge, transfer of experience, wisdom upgrade.

Companies often have different project team through the Yammer project-based time management, team members can be above the daily schedule, weekly plan, monthly plans. Daily work can be updated in real time, managers can keep abreast of the progress in the development of the developers.

The full-text search and tagging features enhanced convenience and systematic knowledge management. By a different label, the employees can browse the different knowledge base classification system to learn the knowledge; through full-text search capabilities, you can search for the state of past users to publish and upload the document content. Yammer's full-text search, text search the contents of Word documents can easily find the relevant documents.

The Yammer need the implementation of the Business

Yammer the above characteristics also makes the corporate Yammer need a separate familiar with knowledge management staff to implement the operators and operations personnel all documentation tab "Q & A" tab "reasonable organization and management of uploaded documents to form an internal "knowledge-based systems.

In enterprise collaborative aspect of the work plan, the project manager should be forced to project personnel to use Yammer Entry "weekly plan" or "work plan", so as to facilitate the administrator at any time to view the work status of employees.

Yammer's purpose is to make the work more efficient, if the user information is not standardized, are likely to lead to lower employee productivity, therefore Yammer operators need to implement in the enterprise.

Yammer in the end do what things

Yammer can bring enterprise rigid demand for enterprise use Yammer?

1 in the URL Favorites folder (like Delicious)

2, and the e-mail exchange, released less urgent information

3, Knowledge Base, upload DOC, PPT files, the formation of knowledge precipitate and fast query text search.

4, the mobile office, by phone anytime, anywhere access.

5, the corporate address book

6, sharing, voting, quiz, Conference Management

7, project management, time management

The domestic class Yammer enterprise social several development direction

1, the to Sina microblogging direction of development, highlight the convenience of communication exchange, this direction of development will eventually toward the nature of the microblogging platform development, the structure fundamentally biased in favor of sharing the Chat class information, for the enterprise, the enterprise Managers will consider how to guide employees issued and work-related information, which will increase or decrease the efficiency of the staff is a doubt.

Enterprise social platform is a real name of the community, to facilitate communication between the user, can not have a lot of entertaining applications Sina microblogging, otherwise it will affect the efficiency of the office, the office type applications can include schedule management, time management, task management, e-mail communications, project management, customer relationship management ...

2 to platform direction of development, to provide an open platform, the introduction of a large number of third-party applications, making it a large and enterprise information platform. The reason for this line of thinking is that internal exchange platform is not sufficient to attract users, so we need something rigid, such as project management tools, scheduling tools. The early stage of development of this model will be very difficult, because the basic function, if not attractive, its value-added features also difficult some people will use.

Vertical development, basic functions focused on communication, at the same time to the development of additional features, such as: 1 KM to the corporate knowledge base and document management system development; 2, the internal HR and workflow development.


Rumored that Microsoft's $ 1.2 billion acquisition of Yammer, the other a lot of people surprised, at the same time you can see the value and potential of social networking sites is huge, in fact, Microsoft has long seen the trend of development of the enterprise social network, for which it also introduced own enterprise social tool SharePoint. But SharePoint is not a successful product deployment process is very cumbersome, and poor cooperation and interaction, Yammer can just replace SharePoint dysplasia products. Analysts believe that the use of enterprise social future will be very common, and Internet field is in a large change of the times, to cloud computing, moving into a unique enterprise social applications will play an active role in the new world.

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Posted on 2012-12-16, By: *

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