Protect you and your customers and improve your ranking at the same time
What are HTTPS & SSL?
The HTTP protocol is now so common browsers don’t even display it in the address bar anymore.
But when visiting an HTTPS Web site, the data between your computer and the Internet is exchanged with the SSL protocol that encrypt the content exchanged between your computer and the server to prevent hacking and spying.
Digital Marketing Consultant Kevin Serwatowski states that Google now uses SSL as a ranking signal and encourage webmasters to use HTTPS to protect their visitors.
HTTPS pages now have an actual SEO boost in search and are displayed to users by default. What’s important for webmasters is to ensure they’ve implemented SSL security certificates properly In Web sites to provide the best possible user experience and retain their search rank positions.
What is SSL?
SSL stands for Secure Socket Layer, the standard encryption technology used to transfer data from a user’s browser to the Web server. Web sites with SSL encryption prevents hackers from intercepting and misusing the data that users leave on a Web site (like checkout pages, registration, or contact forms). SSL scrambles public information while private encryption keys decrypt it so that it can be read by someone monitoring the transmission.
When a person visits an https:// page, his or her communications, data, and transactions are safe from possible hacking. This is critically important for company and ecommerce Web sites that collect personal information such as Social Security numbers and credit card numbers, where the use of SSL security certificates is a matter of necessary credibility.
Key considerations when getting the SSL certificate
Having a SSL security certificate on a business Web site can shape the way consumers perceive the company. However, SSL certificates come in different forms and there are several things that need to be taken into consideration, when choosing the right one, according to Digital Marketing Consultant Kevin Serwatowski.
These steps should be handled by professional Web site designers and developers.
In order for Google to index a Web site properly there are steps to take after choosing the right SSL provider and getting the certificate.
1. To verify the Web site as a trusted source, use SSL certificates issued by trusted certificate authorities to protect visitors from potential hacks.
2. Decide on the SSL certificate you need: single, multi-domain or wildcard certificate.
3. Use 301 redirects to point both users and search engines to the https pages.
4. Use protocol relative URLs to minimize the possibilities of serving 404 errors when a user lands on a URL loaded from a development environment.
5. Use a web server that supports HSTS (HTTP Strict Transport Security)
6. Test your pages using Qualys SSL/TLS
Set up all the pages to point to the https versions
7. Check server settings to properly redirect all URLs to point to their https versions by editing the htaccess file of your Web site.
8. Redirect your server to point to https instead of http.
10. Set SSL for your CDN.
11. Consider setting Google’s SPDY networking protocol to make your site faster.
Adds Serwatowski, as Google begins marking HTTP as bad, Google also released new developer tools in Google Chrome that will help developers to identify issues preventing sites from attaining the green padlock that represents a secured connection.
The Google Chrome tool will check the validity of a digital certificate and if the site is using a secure protocol, cipher suite, and key exchange.
The tool will also help pinpoint the source of mixed content issues, such as a non-secure image on an otherwise secured page, which today in Chrome will trigger a grey padlock with a yellow triangle.
Article Source: http://www.abcarticledirectory.com
Kevin Serwatowski is a digital marketing consultant in Detroit, Michigan helping businesses nationwide.
Jim Angel is a communications specialist at J Howard Company that specializes in online marketing communications for small to medium size companies nationwide at www.jhowardco.com.
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