Understand the process of upsell and you understand profit
Everybody who's been into Internet marketing for a time knows the expression the money is in the list; and yet expression is not entirely true. The money is in the list when your prospects are both targeted and they trust you. You will make money from the upsell when you sell a product that you have created however there is far more to upsell than the generation of the extra sales and profit.
The purpose of an upsell is to assist you to build trust and relationship with your customers. Ultimately of course this does bring in extra profit. By focusing on the relationship building aspects you are creating the basis of a sustainable business and not one built on sand. Just as the list is only any use to you when you have a good relationship with your customers, but on trust and respect so an upsell will only work when applied right.
Never use an upsell for the sake of it, all that does is ruin your credibility, give them the serious consideration that they deserve because they are the foundations and bedrock of your business. For instance if your product is entitled
"How to write compelling headlines"!
And your upsell is about how to cure hair loss and there are not going to be that many takers. Don't get me wrong, there will always be one or two, the odd crackhead in Chicago, or a Taliban supporter in the Helmand province but by and large there will be no takers.
Worse than that it has harmed your credibility, you now have no chance of looking like an authority figure but look like a spammer or an opportunist. Again don't get me wrong I will be one or two takers, but by and large they are not going to build your business in a way that you want it built.
What Upsell Can I use.
First of all look at the keywords in your article in your product, take the case of compelling headlines, the eponymous clue is the word headlines it suggests that it is a heading.Many of your readers will pick up on that word heading and they will be writing something sales letters are a possibility they may be would-be copywriters. They may be article writers. This is not rocket science to work out that your upsell should have something to do with writing. The upsell could be a single item such as a report entitled "How to Make Your Clients Pay You What You Are Worth". Or 'Write about Your Passions and Get Paid for It" The upsell could be part of package it may include a:
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My name is catherine and I am a full time writer and article marketer dedicated to teaching others how to become bum marketers and writers. Like many carers I was forced to work from home by my circumstances, if you would like to learn from my experience and get lots of free writing resources, read My personal blog. article submission is very significant for good article marketing.
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