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How I Increase My Profits Using Upsell

     Understand the process of upsell and you understand profit

Everybody who's been into Internet marketing for a time knows the expression the money is in the list; and yet expression is not entirely true. The money is in the list when your prospects are both targeted and they trust you. You will make money from the upsell when you sell a product that you have created however there is far more to upsell than the generation of the extra sales and profit.

The purpose of an upsell is to assist you to build trust and relationship with your customers. Ultimately of course this does bring in extra profit. By focusing on the relationship building aspects you are creating the basis of a sustainable business and not one built on sand. Just as the list is only any use to you when you have a good relationship with your customers, but on trust and respect so an upsell will only work when applied right.

Never use an upsell for the sake of it, all that does is ruin your credibility, give them the serious consideration that they deserve because they are the foundations and bedrock of your business. For instance if your product is entitled

"How to write compelling headlines"!

And your upsell is about how to cure hair loss and there are not going to be that many takers. Don't get me wrong, there will always be one or two, the odd crackhead in Chicago, or a Taliban supporter in the Helmand province but by and large there will be no takers.

Worse than that it has harmed your credibility, you now have no chance of looking like an authority figure but look like a spammer or an opportunist. Again don't get me wrong I will be one or two takers, but by and large they are not going to build your business in a way that you want it built.

What Upsell Can I use.

First of all look at the keywords in your article in your product, take the case of compelling headlines, the eponymous clue is the word headlines it suggests that it is a heading.Many of your readers will pick up on that word heading and they will be writing something sales letters are a possibility they may be would-be copywriters. They may be article writers. This is not rocket science to work out that your upsell should have something to do with writing. The upsell could be a single item such as a report entitled "How to Make Your Clients Pay You What You Are Worth". Or 'Write about Your Passions and Get Paid for It" The upsell could be part of package it may include a:

  • resource box generator,
  • a piece of software that scientific account shows the keywords
  • an article submitter
  • A PDF Creator

I'm sure you get the point, what do you? Are you going to sell the upsell are you going to over deliver and build and build greater trust. The choice is yours, but if you can get away from the concept of profit; and think more about the concept of value and the profits will follow.

I grant you this strategy may not pay your rent next month, this is not a short-term solution, but the objective is to build a sustainable business that will last for years.In the long term the rewards will be huge Do not forget the simple touches - a good thank you letter begins the process of establishing trust. Follow that up with a letter asking for your customers help, people love to help they are hardwired to help; or you have to do is ask.

What do you ask them?

You ask them how you can help their business to grow, what are the problems they face every day of the week in their business. Encourage them to ask questions on your blog and answer those questions religiously. Once you have the trust of your potential customers they are far more likely to become your real customers because your recommendations will be based on trust. Engaging with them and interacting is a large part of the trust building process.

Psychologically before human beings buy anything they need to validate the decision to do so. The validation they require is the fact they can be certain that you tell them how it is. That is the recommendation that cannot be bought, that turns them into a hot prospect. They have still got a credit card in their sweaty little mitts, and they will use it again, if they trust your recommendation.

The correct upsell has been well thought out to fulfill your customers needs. It looks as though you have created a customized offer this service will then, you know what your customer needs and you are providing it- job done. There are many ways that you can increase you authority and profts and most of them are free to read more pop over to my blog, with a glass of wine or a cup of coffee and relax and learn.

Article Source:

My name is catherine and I am a full time writer and article marketer dedicated to teaching others how to become bum marketers and writers. Like many carers I was forced to work from home by my circumstances, if you would like to learn from my experience and get lots of free writing resources, read My personal blog. article submission is very significant for good article marketing.

Posted on 2010-11-07, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author.

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