Writing informative review articles require you to know something about the product reviewed and the competition that product will meet. If you're reviewing a book knowing other books on the same subject can help you assess what the "normal" level is for that line of writing. If you review some type of software knowing similar programs might help you in creating a relevant review.
A review could also be called an analysis, since you should at least include the following elements in your review:
Less impressive points
What competing products deliver
Other experience relating to the product
The above four points can be adjusted between books, software, furniture or whatever else you are reviewing. But generally, all reviews should at least focus on these four points. In our example we will look at reviews of books, but as mentioned the principle applies to reviews of other products also.
Good points are always a great way to introduce the book. It puts us all in a good mood and generates an interest in reading the rest of your review.
Good points can be of benefit to both the reader and author since both are made aware of things that were especially good. Maintain a balanced form of praise to keep your review credible, but be aware also that your review might get published as a reference by the author.
If you ever write anything erroneous you end up losing all credibility in a matter of few moments. Some reviewers have been found to copy text directly from the publisher as a review on their websites or blogs, and that can literally destroy years of good work in a matter of week - or even days. Don't ever publish other people's materials as your reviews.
Less Impressive Points
Less impressive points would be points that were bad in the book. It could be lengthy tirades or endless repetitions. Such things are important because they can make it rather pointless to read the book from cover to cover. Furthermore, pointing out bad things can help the author consider whether to revise the entire book.
It is always a shame when errors are published in books, but a good review can point this out, and thus you show your sense for detail in the way you describe the book in your review.
Competition and Relative Experience
If you have read other books about the same subject it could be a good idea to compare them at the end of your review. This will bring understanding rather than confusion when the reader might have two or three titles to choose from. Your role, as a reviewer, is to give as relevant a description of the differences between these books as possible. Your judgment could very well determine if the reader buys one, two or all three books.
The role of a good reviewer is to describe the books that pass by his office. You will be challenged in many ways to show you are neutral in your assessment of value. Be consistent and clear when you review books. Your opinions count, and when you build consistent quality of reviews you can be the source to which people look before they buy their books.
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