It does not matter if you are a multi-national business or a small work from home online business you need good sales copy in your emails, articles, web content, blogs etc. The first thing to remember is that the headline is probably the most important starting point. A headline needs to be exciting, enticing, and intriguing.
Your Headline Must Get The Reader's Attention.
There are many online home business ideas out there and so your headline needs to grab the attention of your reader quickly. It might have shock value, ask a compelling question, or be the beginning of an extremely interesting story. For example: "How I Easily Turned A Simple Idea Into a Profitable Online Home Based Business".
A headline like this will spark the curiosity of the reader. They will want to know what was that simple idea was and how did it go onto create a profitable online home business? Good sales copy will tell a story that the reader can relate too. But it has to be the truth because if you tell lies, sooner or later you will get found out and that will damage your reputation beyond repair. Your reader will be drawn into your story if you write it in an interesting and compelling way that connects the product or service of your business and how it can effect them.
What's In It For Me?
Each paragraph of your text should draw the reader further and further into why your products or services can benefit them. People rarely buy based on logic. They usually buy based on emotion, and then they justify their purchase with logic. Can your online business reach potential customers on an emotional level?
The WIIFM (What's In It For Me) factor means that people buy because of the benefits that a product or service will provide them. Benefits sell and features tell. For example, if you're selling a car, the features are that it has heated leather seats, ABS brakes, and a superior sound system. But is that what will sell the car to a customer?
They are sold on the fact that their neighbours and colleagues at work will be envious, girls will flock to them, and they'll feel like the king of the world whenever they drive it. Then they'll buy the car based on the fantasy just given them, and they'll use logic to justify their purchase later.
Copy Writing Tips For Your Online Home Business.
For every article or blog post that you write for your online home business, make sure that you have a main headline, some sub-headlines within the text, and sections of benefit-driven points that break up the text.
If you are sending an email, always put a call to action at the end, telling the reader what you want them to do. Another tip is to add a Post Script (PS) or that provides a summary of your message for those readers who are skimmers and always go right to the bottom of the email.
It is always worth taking the time to check out emails from successful online home business entrepreneurs and follow their style and approach. Create a "swipe file," where you can store ideas from the original author and use it on your own target audience. Don't copy directly copy their content, use it as a guide and add your own style and personality to it.
Article Source: http://www.abcarticledirectory.com
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. Discover all you need to know about marketing and starting an online business here.
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