There are probably a lot of different reasons that your sales copy isn't converting the way that you want it to but when you make some gradual improvements to the different parts of your copy, you will get far more out of it in the long run. Your sales copy is what creates your sales and profit margin so you need to put in some real effort to make your copy as good as possible. In this article we are going to explore a few of the things that you can do to improve the performance of your sales copy.
Lower Risk and Higher Trust: Every day more and more scams get posted online and that means that people are more cautious than ever about taking action and buying things online. You need to address this problem directly if you want your copy to convert better. You need to be sure that your sales copy helps people trust you and the offer that you are presenting.
You can help yourself here by focusing your attention on longevity. How long has your product been in the market and helped people? Are there any respected figures/experts within your field that have bought your product in the past? You need to get case studies and testimonials both from regular buyers and niche experts and feature them prominently in your copy. Make it as obvious as possible that you and your product have a long and steady history (a good one).
Use Basic Language: One of the important factors in helping you boost the performance of your copy is to use language that conveys a "conversational" tone as this helps you raise your conversion rate quite a lot. Keep in mind that the people that are reading your sales copy are real people and they are looking for someone real. Sounding to professional or corporate is not going to help you out. Forget what your competitors are doing and focus on being genuine and authentic in your approach. Using your own voice is the best thing that you can do if you want people to respond to you. You won't raise your conversion rate if you use a lot of corporate lingo; you'll lower it. Every single point that you mention in your copy will be taken seriously by your prospect, which is why you need to simplify your language as much as you can.
Finish Great: The strength of the body of your copy isn't going to matter if the end of your copy isn't strong as well. A good ending is totally necessary if you want people to take the action you want them to take. You shouldn't just let your copy wither out, you should make sure that your prospects are left feeling impacted by its ending. Prove to your prospects that your copy was worth reading and they have only gained by taking out the time to read it. Make sure that all of the benefits have been summarized well before you introduce your call to action.
Finally: to truly get the best results as possible from your sales copy, you should take a systematic approach to the improvements you want to make and roll them out slowly over time.
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